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There Are Many Brands, But It Is Better To Make A Brand.

2008/7/11 14:47:00 48

There Are Many BrandsBut It Is Better To Make A Brand.

YOUNGOR now mainly produces men's clothing. Is it possible to create another brand to produce women's clothing, such as ten or twenty years later?


Li Rucheng: many of us are talking about this idea, but I think we have not done a good job in men's wear, one is men's clothing and a lot of space for promotion, our men's casual degree is not enough, the shirt is 3:2 in the world, 3 is regular, 2 is leisure, and we are in the domestic market 6 million is regular, can match 4 million is leisure, but we do not match.


 
 
 

Men's clothing should be done well. After that, men's clothing and women's clothing must be integrated. If you sell men's clothing and women's clothing, you can't do anything. Now all brands are men's wear brands. Now they are all mixed men and women.


Sohu visiting group reporter: is there a timetable for the introduction of women's clothing?


Li Rucheng: No.

At present, men's clothing is good, and a foundation is laid to develop another one.

If you do a lot, and no one is good at last, the risk is great.

Some enterprises have many brands, five brands and ten brands, so it is better to be a brand.


We are also exploring the idea of "leisure" in American culture, and it is not to be bigger or bigger.

We are upgrading YOUNGOR, 30 years next year, and 30 years is a very important card. This Kan enterprise is going to go on, it should be able to grow for 50 years and 100 years. If it is not possible, it will probably go downhill after 30 years. There are many, many changes in the world. We are going to retire and let new people do it.

This industry is not a human being, one is a genius, the other is a workaholic.

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