About direct selling, affiliate and agency

Direct selling is better or better. Why do some companies choose direct selling, and some choose to join or act as agents?

What is the difference between joining and acting?

In terms of franchising and agency, the concept of franchising is that the franchisee inputs capital into the loan. The company provides the brand and the source of goods to operate in the form of storefront, facing the consumer group as a retail customer, and the reason for the generation is to carry out business in the form of a region. The agent is the same as the head office, that is, the franchisee in the division area, and the agent's service object is the franchisee in the region.

Why is the price of clothing sold directly by dealers and agents different?

So what's the difference between franchisees and agents?

Normally, the market price of the agent is the same as that of the manufacturer, but some agents require that the price be added within the scope of their agents, so there will be different prices in the area.

There are four ways to join in general.

1. agent:

There is a global agent or agent from the whole country to a province or a certain area of a city.

Of course, the larger the agency, the higher the conditions, such as agency fees, agency margin, sales performance of agents.

2. join in:

Manufacturers usually set up several franchisees in each city or region.

In addition, some agents will set up several franchisees in a certain area.

So it can be said that manufacturers and agents can set up franchisees.

3. collateral for sale:

Just as its name implies, it is to deposit a sum of money in the factory, and the manufacturer will take the amount of your mortgage to sell you.

4. get the goods:

The above points are most of the cooperation with manufacturers and brands.