Costs are rising, exports are difficult and funds are tight.

What is the survival state of Shanghai's time-honored textile enterprises in the predicament of textile industry?

Surprisingly, at present, Shanghai textile time-honored brand has been "quite moist" in the crisis. In the first half of this year, the profits of many old brand enterprises did not decrease.

A brand manager of Shanghai textile control group said that this is due to a timely pformation.

A few days ago, the Shanghai textile old brands such as min Guang, empress, Cui Zhong, Phoenix and so on jointly organized a new product Conference for the domestic market. In recent years, the textile time-honored brands rarely appeared in front of domestic purchasers concentrated on the introduction of a number of new products with both technology and fashion, which attracted wide attention.

Weng Hesheng, general manager of Min GUANG company, said that the proportion of internal and external sales in the past was about 3:7, and began to gradually adjust last year. Now it is about 4:6. In the future, it will further expand the proportion of domestic sales.

Weng Hesheng said that enterprises have already shifted their production to the outside world, focusing on product design, brand marketing and new material development in Shanghai. Therefore, although the export has come down, it has gone smoothly to the domestic market, and the "textile crisis" has not seriously affected the public light.

This year, there are no losses in these old brands. The sales revenue in the first half of the year increased by an average of 14% over the same period last year, which is in sharp contrast to the current downturn in the textile industry.

This is the most comfortable time for these time-honored brands. In the first half of this year, the sale of towels was about 30000000 yuan, and the annual profit was expected to be about 3000000 yuan.

According to the director of the factory, the towels are now ranked first in the Shanghai supermarket. The brand name "Zhong brand 414" towel has been sold for more than 70 years, and is still the most popular towel brand in Shanghai.

"Queen" is also a long history of towel brand in Shanghai. This year, the company completely broke through the tradition, applied new fiber materials, aimed at the demand of "love car family", and opened up the emerging market of automotive cleaning products. The products have covered most of the large chain car wash shops in the city.

The queen also works with Volkswagen and other auto companies. Consumers can get a "car cleaning bag" when buying cars, and the logo of the Queen's brand and some popular models will be printed on the package so as to enhance the brand image.

It is understood that Shanghai new textile company has signed a memorandum of understanding with Shanghai customs, and the two sides will cooperate in promoting foreign trade and export.

Shanghai customs will also introduce some preferential policies to support the textile enterprises with high credit and promote the healthy development of Shanghai's textile industry.