The business conference was founded in 1965. Since its establishment, the company has direct stores in major cities such as Osaka, Fukuoka, Nagoya, Hiroshima, Nagasaki and so on. In 1996, a wholly owned subsidiary, Shanghai Meilin Fashion Co., Ltd. was established in China and registered as "18 e" brand. The company integrates design, production and sales as a whole. The product has won the attention of many intellectual women with its unique simplicity and exquisite style. At present, the "18 e" brand has dozens of chain stores in Shanghai, Beijing, Nanjing, Xiamen, Xiamen and so on.

product positioning

1. consumer groups

The brand product age is located at the age of 25-38, confident and independent fashion women, pursuing romantic and free lifestyle, their unique gentle, fashionable personality collocation, shaping the image of urban women with good taste and cultural accomplishment.

2. design concept

Brand products focus on the smooth design of multi-element application, pay attention to originality and details, express European and Japanese fashion trends in a clear way. The sensitive pop antennae trigger a slightly demeanor of the avant-garde art, emphasizing the harmonious cutting methods of human body structure and clothing.

3. fabric positioning

Using advanced fabrics from Europe and Japan, designers adopt colorful, rhythmic and strong colors, combined with the latest trend of fashion, and design many styles that are comfortable and represent the world's fashion.

The fabric is mainly made of worsted cotton, natural hemp and needle woven fabrics, supplemented by some nylon, polyester, modal, feather and silk, wool and other fabrics.