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Olympic Economy Impacting On Textile And Garment Industry

2008/8/11 14:46:00 27

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Garment Industry Textile Industry Olympic Economy

In addition to the direct benefits brought about by the Olympic Games to host countries, the indirect benefits brought by the Olympic Games can not be ignored.

One of them is closely related to textiles, and the other is marketing license.

The National Olympic Committee and the Olympic Organizing Committee have issued certificates to the merchants to allow them to use the Olympic logo on their products.

Merchants who obtain the certificate should hand in the marketing volume of 10% to 15% of their products to the National Olympic Committee and the Olympic Organizing Committee.

The license is mainly used in the field of souvenirs, such as key chains, decorations, sweaters, sun visor and so on.

Historically, the Olympic permit scheme is generally short-term and limited to the host country of the Olympic Games.

Ebers, the main person in charge of the Losangeles Olympic Games in 1984, sold the television broadcasting rights to US $360 million, and authorized the Olympic logo and mascot to Losangeles clothing manufacturers to produce clothing and mascots with Olympic logo.

According to the US data, nearly about 300000 people visited the United States in 1984 because of the Olympic Games.

Among them, the price of cultural shirt printed with Olympic logo is 50% higher than usual.

In 1988, the Seoul Olympic Games drew on the experience of the United States and publicized the traditional Korean culture, presenting an Olympic related cultural concept to the world, and deepening the recognition of Korean enterprises, such as Samsung, Daewoo and so on.

At the Sydney Olympic Games, in order to improve the athletes' achievements, countries used a lot of high-tech achievements in competitive sports clothing, such as shark skin technology in swimming suits, sprinter can reduce the resistance of sportswear and ball sportswear clothing and sweat more and heat a lot.

Therefore, the global garment industry has been promoted from traditional industries to high technology.

At the twenty-seventh Olympic Games, Adidas, a famous sports manufacturer, produced skidding and slippery sportswear for weightlifters. This kind of dress can provide more support for athletes.

Now, there are ten million foreigners traveling to Beijing every year, plus their tourists can bring tens of billions of benefits to Beijing.

According to the people concerned, if tourists buy more than 4~5 pieces of clothing per person, they can bring nearly one billion yuan of income to the related industries.

However, this is only a short-term harvest.

The slogan of the 2008 Beijing Olympic Games is "Humanistic Olympics, Green Olympics and high-tech Olympics".

Wang Tongzhi, an expert in economics at the Chinese Academy of Social Sciences, believes that in the 2008 Beijing Olympic Games, the use of a large amount of new and high technology will definitely promote the development of new technologies in China's traditional industries and green environment, and then promote industrial upgrading.

For the textile industry, the development of life beyond the Olympic arena should be the application of high technology development, new materials, new technology, new technology and new equipment in the textile industry.

Take the soybean protein fiber recently appearing in Suzhou as an example, this kind of fiber not only has antibacterial and anti-inflammatory effects, but also has good moisture absorption and permeability, and because of the high content and variety of soybean protein amino acids, the fabric made of this kind of fiber has good health care function on human body.

I believe that all kinds of functional fibers and industrial textiles will have great potential for development under the promotion of the Olympic concept.