Exhibition overview:

Brazil St Paul international footwear, sporting goods and leather products exhibition (COUROMODA 2008), sponsored by the Brazil Footwear Manufacturers Association and FRANCA footwear manufacturers Union, began in 1969 and opened to professional audiences. So far, it has held thirty-four sessions. It is the largest, oldest and most influential footwear, sporting goods and leather products exhibition in South America. It is currently the fourth largest professional trade exhibition on footwear in the world.

Each exhibition will be attended by more than 700 manufacturers from more than 20 countries and regions, with a net area of 32000 square meters, including 90% of finished shoes and shoes and 10% of bags.

There are more than 40000 professional audience.

According to the information provided by the organizer, the actual exhibition area of the exhibition in January 2007 was over 50 thousand square meters, including 1130 exhibitors and 63000 professional spectators (an increase of 11% over 2005), of which 6945 professional visitors came from 74 countries and regions such as Argentina, Chile, Israel, Italy, Peru, Spain, the United States, Germany, the United Kingdom, France, etc. (an increase of 14% over 2005).

There are more than 1600 kinds of products and brands. Among them, sporting goods products are the fastest growing projects (36% increase over 05 years), and famous brands such as FILA, UMBRO and CONVERSE are all exhibiting.

At the same time, the organizers began to join hands with the world Footwear Association (WSA Shoe Expo) in 2005 to attract more international buyers.

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Market introduction:

Brazil's economic strength ranks first in Latin America.

In 2001, the foreign trade situation improved, with exports of US $58 billion 223 million, imports of US $55 billion 581 million and trade surplus of US $2 billion 640 million for the whole year.

Since the implementation of the market opening policy in Brazil, especially since 90s, a large amount of foreign capital has been inflow every year, and the amount of FDI absorbed in the second place in developing countries is second only to that of China.

This exhibition represents the overall level of the retail industry in Brazil. Due to its special status in the international consumer goods market, especially in Latin America, the exhibition has been highly valued by many large footwear, sporting goods and leather goods buyers. The exhibition is now considered to be the second largest exhibition in the world of consumer goods.

In China, there are 18000 manufacturers of these products, accounting for 95% of the total annual sales of consumer goods in Brazil.

Through zero sales and wholesale footwear, sports and leather products account for 85% of the country's total.

In 2001, sales of consumer goods in Brazil amounted to 72 billion 500 million Lei Na, accounting for 6.2% of GDP, 710743 for direct employees, 69396 for manufacturers, and 15 million 300 thousand square metres for commercial areas.

From the above figures, we can see that the consumer goods market in Brazil is a very important sales channel.

In addition, according to the statistics of Brazil footwear industry association, in the 1-11 month of this year, the export volume of Brazil footwear products was 171 million 800 thousand pairs, and the three main producing areas were South Dahe, St Paul and St Paul.

However, according to Pakistani statistics, the total number of imported shoes in Brazil in 1-11 was 15 million 500 thousand pairs, up nearly 8 million times that of the same period (8 million pairs), of which 12 million 600 thousand from China accounted for 80% of total imports.

It is reported that Chinese shoes have the highest share of imported shoes in Brazil, and the biggest impact is also on them.

According to the results of the questionnaire survey, 59% of the 2006 visitors were interested in leather and luggage products, while many buyers of shoes were also operators of leather and luggage products.

61% of the viewers plan to expand their product range in the near future through leather, luggage and other products.

At present, strict division of products in different areas is disappearing, and sales of leather goods from 40% to 50% are realized through a whole range of distributors and footwear retailers.

Therefore, participating in this exhibition will provide you with new business opportunities in all related fields.