In August 3rd, the Qipai Chinese collar Cup Fashion China Invitational invitational tournament, sponsored by Qipai group and China Fashion Designers Association, was held in D.PARK fashion design Plaza, 798 of Beijing art sanctuary.

Banner enterprises' sponsorship, top domestic fashion designers, colorful "China original" costumes, heavyweight guest judges...

The costumes, which represent the highest level of Chinese clothing, seem to herald a new height of "original Chinese" costumes.

Big country?

Powerful country?

Confusion of China's clothing industry

The gorgeous T platform is dazzling, but other news about China's clothing industry is even more worthy of attention. In the past July, the export tax rebate rate of our textiles and garments has been restored from 11% to 13%. At that time, it was less than two years since the September 15, 2006 textile export tax rebate rate dropped from 13% to 11%.

The "rebound push" behind the export tax rebate rate reflects the frustration of the development of China's garment industry: Although China's clothing industry is no longer a low-level factory that only OEM processing, but without the killer of price, the world strategy of Chinese garment enterprises still appears to be hobbled.

The 30 years of reform and opening up are the thirty years of China's garment industry from weak to strong.

From the operation mode of family workshop thirty years ago to today's famous overseas brands such as Qipai, Jin Ba and seven wolves, Chinese clothing enterprises have pformed China from the "world factory" of the garment industry to a large garment country with their own efforts.

However, a large garment nation that relies on quantity and price advantage is a big garment country lacking original national characteristics. It is destined that it can not become a strong garment power in the real sense.

Perhaps the adjustment of policies can provide stronger competitive power for Chinese garment enterprises in the short term, but it can not fundamentally solve the puzzle of the industry: when will the door of the powerful clothing industry be opened to Chinese garment enterprises?

Soft power, the key to open the door of clothing power?

A big country without cultural output can not be called a real big country. A country lacking original costume can not become a real powerful country in clothing.

It is hard to imagine whether Paris and Milan will win the reputation of "fashion capital" without the distinctive brands such as Louis Weedon and Armani.

Therefore, if China wants to become a real garment power, it must get rid of the misunderstanding of the West and get out of the road of "original China" with its own characteristics.

The signing ceremony of "Qipai intangible cultural heritage research and protection fund" was officially held at the scene of "Qipai Chinese fashion Cup" Fashion China Invitational design invitational tournament, jointly sponsored by Fujian Qipai Group Co., Ltd. and Academy of Fine Arts of Tsinghua University.

The Qipai group will invest 5 million yuan for the operation of the fund.

As the first Chinese funded and intangible cultural heritage research and protection fund, can the fund become the key to China's garment industry leading to a powerful garment industry?

It is understood that the intellectual property rights of the project belong to the Qipai group, the center for arts and scientific research of Tsinghua University and the three parties undertaking the project. The material results belong to Qipai group, and the Qipai group has the right to give priority to the pformation and opening of the technological achievements.

Behind the strict and systematic agreement, it is easy to see the urgent need and desire of the Qipai group for traditional culture.

For the future operation of the fund, Professor Li Dangqi, Dean of Academy of Fine Arts, Tsinghua University, said in an interview: "some of the results of the protection of intangible cultural heritage will be applied to the design and innovation of Qipai men's clothing.

After creating the myth of the Chinese standing collar, the powerful national enterprise will absorb more traditional elements from the national cultural heritage, thus leading a new round of "Chinese original" costumes craze.

Is "China original" worth looking forward to?

When it comes to the Qipai group, the first thing that people think of is the Chinese collar dress series with unique national characteristics.

Whether for the Qipai group or the Chinese clothing industry, the Chinese collar products launched by Qipai group in 2003 are all representative works of epoch-making significance.

The seven Chinese brand collar, which is the essence of Chinese ancient Tang costume and the design of the Chinese tunic suit in the Republic of China, has been eagerly sought after by the people and consumers in the industry. It has also made the Chinese garment industry see the infinite potential contained in "China's original".

However, a long history is not only a rich treasure but also a great maze. Therefore, it is necessary for enterprises and research institutions to work together to better explore and collate China's cultural heritage and to bring new light to these precious historical relics.

"Qipai intangible cultural heritage research and protection fund" is a key step for Chinese garment enterprises to enhance their "soft power".

No matter the fashionable and fashionable fashion invitational tournament, or the cultural protection fund full of culture, Qipai group is an active initiator of "China's original creation".

Whether the "Chinese original" dress with strong national characteristics will become an exotic flower in the world's clothing industry will still need time to test because of the efforts of seven cards.