Yesterday, the industrial and Commercial Office of Jianning Road, Xiaguan, Nanjing received a report that the names of several small shops near xiagin village in Shimonoseki were named weird.

The law enforcement officers rushed to the scene. After investigation, they found that the names of these small shops were not at all consistent with the names of the registration, and immediately issued a notice of rectification to these illegal businesses.

Yesterday, reporters rushed to the small shops near Xinmin village, and saw that the store was not far from the residential buildings.

Some citizens told reporters that recently they found that the shop name was "neither fish nor fowl", but then several stores began to hang up the strange names, which made many people feel uncomfortable.

Reporters saw that these controversial shops were named "clothes pull customers", "slanting door shoes road", "Happy New Year" and so on.

The reporter walked into a small shop named "shoes with a slanting door", which was a shoe store.

Another shop, which is "new and old", is actually a small ornament shop. It's easy to imagine the name of a country, but it's just an ordinary clothing store.

"How can such a doorway like a" slanting door shoe "hang at the door of the shop unintelligible? Is it a matter of concern for the novelty?" Yang, a nearby resident, expressed his dissatisfaction and doubts to reporters.

In addition, some citizens say that the names of adults who use homophonic names may feel humorous and will deepen their impression, but they may be too misleading to children who are receiving new knowledge.

Moreover, some homophones distort the original meaning, appear vulgar and unhealthy, and should be investigated by the relevant departments.

Reporters learned from the commercial and industrial departments that according to the relevant provisions of the regulations on the administration of registration of companies and the regulations on the registration of enterprise names, the company names should not contain contents or words that may damage the state and public interests and may cause fraud or misunderstanding to the public.

Reporters then made a telephone call to Jianning Road Industrial and commercial office. The law enforcement officers immediately rushed to the scene. It turned out that the names of these shops were inconsistent with the names registered at the industrial and commercial premises, and immediately issued a rectification notice to these unauthorized shops named weird, requiring them to complete rectification within 7 days.

In this regard, some people believe that the shopkeeper wants to "make a fool of himself" by weird names, which is not desirable. Even if it is to attract attention, it should also be easy to create the name of beautiful Association.

Such a "mischievous" shop name may be counterproductive to consumer promotion, or just let people laugh.