When the brand name of "FEIYUE" and "Ospop" appeared in European fashion magazines, no one would have thought that it turned out to be the classic equipment of Chinese ordinary people in 70s and 80s -- the pformation of shoes and shoes.

　　又見飛躍

The leap has reappeared, and we have lost the familiar "Blue Grey era" look. It has a fashionable name, "FEIYUE", although it is a pliteration of Chinese leaps, but it is a new brand interpretation: "Flying forward" (Xiang Qianfei), with its fashionable appearance and comfortable material, leaping the brand's reformer, the French, has built an international bilingual website for English and French.

The revival of France in France has also led to the regeneration of back shoes and release shoes. After the pformation of cotton and rubber soles on fabric and design, the pseudonym "Ospop" appeared in the European market, and the existing Skywolf (Sirius) and Departure two series.

The price of these improved classic shoes has also reached a "leap". The price of the new leap Series in Europe and the United States is between 50 euros and 120 euros, and the price of Ospop shoes is 76 dollars, while its price in China is only twenty or thirty yuan.

This European retro trend has also led to the "return to temperature" of the domestic old shoes. The authentic footwear manufacturer of China's leap shoes, Shanghai's big Bowen shoes industry, has attracted much attention, and more and more customers come to ask about the purchase.

　　品牌蛻變之術

"It was just selling the shoe and jumping shoes, but I didn't expect to be popular."

The fashionable vanguard who has long been advocating Nike and Adidas can not help wondering: "why do Chinese goods become so fashionable and popular in the hands of foreigners?"

Leapfrog sports shoes fly across the ocean to France. Because of a French named pats bath, in 2005, he found a very Chinese style leap shoes in Shanghai. After negotiations with the Shanghai big Bowen shoe industry, which had the right to use the brand, he got the offshore agent of the jumping shoes, and registered the trademark with the flying Pinyin FEIYUE.

And the most unusual is pats bath in France, constantly talking about the story of the Shaolin shoes.

In the first advertisement of flying shoes in France, pats bath designed a pair of silhouettes of Chinese Kungfu in flying shoes, and in the background with Shaolin Kung Fu.

In March 2008, fashion brand Celine invited FEIYUE to request a new sneaker for the new season's Tai Chi series.

　　歸去來兮

Leap, back, relax shoes...

Zhou Xing, who is studying at University, recalls: "when I played badminton early, I was really good at wearing back, but later I didn't know why I couldn't buy it. The streets were all double stars, although it was also dozens of dollars, but I think the quality of the back feather badminton shoes was much better than that of the double stars, and then changed to two hundred or three hundred leather shoes, and never bought canvas feather badminton shoes with thin bottom.

"76 dollars?

At present, domestic consumers are more surprised and reminiscent about the resurgence of old domestic products. The recognition and advocation of the new brand itself is not obvious. In the domestic market, the new version of the new version of the leaping shoes and the release shoes has not been found in the major shopping malls.