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Humen Clothing Industry Is "Winter" Supply And Demand Has Been Unbalanced.

2008/8/30 11:33:00 37

First line survey

The stalls of the new wave clothing wholesale city A76 suddenly disappeared, and the colorful women's bunk was now empty.

Her neighbour shop said in a vague way that the factory that produced the brand had already collapsed.

In Dongguan Humen's clothing wholesalers circle, this phenomenon is very common.

With the change of macroeconomic situation at home and abroad, Humen's clothing industry has encountered the most frenzy cold wave in history.

Now, on the land of Humen, there are three words "turning", "waiting" and "falling".

In addition, there seems to be no other way out.

Supply and demand have been out of balance.

The collapse of neighbours also made Wang Min, a A77 stall, feel down.

Sitting on the chair, she yawned, and the shop next door almost covered with the sign of "Wang Pao". "From the second half of 2007, the clothing business is getting worse and worse, and the guests who come to pick up orders are significantly reduced," Wang Min said.

The new wave clothing wholesale city is located in a place called "women's street" by the local people. There are more than ten clothing wholesale stores around the surrounding area.

In the clothing wholesale business circle of Humen, each brand has a brand name. Each brand is behind a factory. Each factory chooses its suitable survival mode according to its own ability: OEM, private brand, domestic sale, export, wholesale or chain.

But almost every factory will not miss the opportunity to show itself in the business circle.

Therefore, the collapse or relocation of a shop often contains rich information.

For example, the A54 stall is preparing to move its store to the rich clothing wholesale market not far away. Although rich people and women's streets are separated by only one river, they are very different.

According to the stall owner, most women's streets are mainly sold domestically, with few people, and rich people outside the single main, huge volume, shops only for display, the flow of people is also large.

According to the analysis of the domestic and foreign macroeconomic situation, the expectation of RMB appreciation is increasing day by day, the export tax rebate is adjusted, subordinated debt is affecting the consumption of western countries, and garment exports are facing severe winter.

Thus, "export to domestic sales" has become a consistent and respected path of survival across the country. Obviously, this path has not played its due role in Humen.

"Exports to domestic sales, which means that domestic brands suddenly increased, to a large extent changed the original competition pattern, but domestic demand is certain, now supply is far greater than demand, competition has reached the level of white hot."

Ouyang Kai, Minister of marketing of Shenzhen dream Clothing Co., Ltd.

Data show that: in early 2005, China's textile and apparel sales accounted for 71.89%, and by July 2007, it has reached 75.24%. As for the number of domestic brands increased, it is not known at present. But since the second half of 2007, the discount has been falling in Guangzhou's major stores. The 2~3 discount is very common, and the price war is again four times.

During the melee, casualties were numerous.

According to Ouyang Kai, two thousand or three thousand factories have been closed down in Humen, Dongguan, from last year to now.

Due to the pressure of cost, labor shortage and export risk, many factories did not dare to do so in 2007, but a number of temporary factories were set up. However, their problems were: they could start for only two or three months in a year, the mobility of workers was too high and the quality could not be guaranteed, which led to the short-run of these small factories, which further increased the number of factory closures.

"Downturn" spread to the upper and lower reaches

The chain reaction of the factory's continuous failure has been pmitted to the upper and lower reaches.

Upstream, the fabric and accessories market in Humen is in the doldrums.

Hung Yun Mei, the 16 06A of the rich city, feels increasingly miserable.

8 years ago, she came to Humen to do silk business from Zhejiang's hometown. Her business flourishing, and the most prosperous time was 2004.

At that time, foreign businessmen took the plation directly to the factory, and looked at the fabric directly.

At that time, we basically made external orders, and the profits were relatively high. "

Hong Yunmei said.

But since 2007, factories have been reluctant to maintain.

"The shop that has not done a single month for a few months is definitely going to fail. Since the closure of the small factory last year, business has gradually faded down. It is hard for the whole rich city to see foreigners buying, and the Hong Kong businessmen are also missing a lot."

The rise of raw materials has made Hong Yun Mei feel the pressure. The original fabric of 9 yuan is now sold to 12 yuan.

"Buyers are sensitive to the price and fabric quality."

Downstream, clothing wholesale market also encountered difficulties.

In May this year, Humen's Daying garment city and the Yellow River clothing city staged a "closing show", and more than 1000 businesses were closed to resist the high rent of their shops.

Even drivers who drive a taxi feel the business downturn brought by the sluggish clothing industry.

A taxi driver told reporters that the local people rarely take taxis, so taxis basically do business with foreign merchants, but somehow, fewer and fewer merchants, so that drivers can only earn two hundred or three hundred yuan a day, "even oil money is not enough."

In Humen, everything is centered on the clothing industry.