A "Healthy" Brand Annual Award
Having "healthy" inner texture is probably the most precious quality of a prize.
This is also the annual Chinese clothing brand award, trying to shoulder the self insistence and expression of the "Oscar" ceremony of the clothing industry.
A "healthy" brand annual award is "impartial". It does not stick to the "utilitarian" commercial value. It is not the "tool platform" that brands compete to flaunt themselves. It will put the crown of glory in the hands of those who deserve it most, with a very serious attitude.
A "healthy" brand annual award is "calm". It does not reject the joyous scene of "singing and dancing" but it is by no means a "self entertainment" impromptu performance. Behind the amusement, it is doomed to be able to endure such loneliness. Before its "authoritative publication" is loud and clear, it first needs to go through the process of sampling, analyzing and selecting data which is very complicated, boring, and even slightly cruel.
A "healthy" brand annual award is also a "pluralism" view of "integration". It will involve as many professionals as possible, or you may put the ballot box in the nearest shopping mall near your door, or it simply gives your mouse the right to speak. Here, everyone can have their own proposals, which can openly and openly carry out "collision" and "confrontation", but no one is the only "clapper". Eventually, the list that will be announced will surely achieve "true feelings" in the true sense of diversity.
Thus, under the guidance of a "healthy" concept, we saw such a fierce scene: Taking the annual awards of the 2006-2007 China clothing brand as an example -- 106 brands actively participated, 106 judges carefully voted, 63 brands stood out, 17 brands pinnacle, millions of netizens clicked, and 1500 questionnaires showed the truth. As a third party monitoring body, PWC, a famous global professional service company, does not only do its data analysis at the computer desk, but also conducts sophisticated research with the grand commission to further investigate the brand and industrial clusters, so as to ensure the universality and authenticity of data sampling.
At the same time, we are pleased to see that the "health" index is giving back to the annual award itself. The most convincing performance is that although it does not start off in the pursuit of "commercial value", it has brought to its participants the "commercial value" that is obvious to all.
According to statistics, a famous feather garment brand has participated in the "Grand Prix" activity since its sales and sales have surged. Sales in 04/05 increased by 70% compared with the previous year, sales increased by 78%, sales in 06/07 increased 37% compared with the previous year, and sales increased 65%.
We do not intend to draw a direct logical equivalence between the participation of the "grand prize" and the brand performance. But one thing is for sure. The award has improved the image of the brand, the self comb of the brand development path, and the close communication and dialogue with the similar brands.
On the CCTV2's wide screen, there are always countless "visual feast" staged in turn. The annual award of China's clothing brand is obviously not satisfied with the visual aftertaste of "goose's leaving marks" for spectators. It has a more profound ideal of its own: respect for brands, praise brands, incubate brands, and promote brands. Stripping the skin of "retreat" will eventually become the "navigational card" of China's original clothing brand to the world.
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