The end of the Beijing Olympic Games, taking away all the enthusiasm of the whole nation in August, we feel sad and happy to feel this visual feast. When the five star red flag is rising and the national anthem is singing, the joyful mood is stirred up again and again.

However, compared with the Olympic passion, the enthusiasm of automobile consumption seems to be "cold and pressing". In the car market, called "miserable", dealers in August are somewhat frustrated and helpless.

Perhaps most of the dealers have already seen the situation, and do not expect to get any unexpected gains at this time. They also understand the enthusiasm of consumers for the Olympics, so they have never thought of interrupting them to enjoy the Olympic Games. All kinds of car owners' activities are also selling away. Even some shop salesmen rest in shifts, save energy and strive for the market after the Olympics.

However, some dealer stores are not willing to be lonely, so they combined with the theme of the Olympic Games also made many "edge ball", such as "refueling for the Olympic Games", "oil ceremony", "Olympic gold medals and competitive Guessing", "to meet the Olympic Games with Fuwa" and so on. The store is also decorated with a variety of Olympic elements.

Even some shops have "relied on the opening ceremony of the Olympic Games" Chinese culture, and prepared a "learning classic culture and creating a happy life" course for the owners.

In addition to these Olympic Games closely linked to the Olympic Games, some of them are timely launching some Olympic models. In fact, these so-called Olympic models need to get some Olympic rings on the car body, of course, it is also Olympic sponsors, so it is necessary to retrofit them in the car and install the mobile TV. The famous name is that they can enjoy the Olympic Games during the Olympic Games, but their quality and effectiveness do not seem to be very good.

The marketing of dealers during the Olympic Games does not seem to be bought by consumers. It is not that they are not doing well enough, but that enthusiasm is not there.

However, I believe that although the Olympic Games are over, the pace of Olympic marketing for car dealers has just begun. Just as we are still watching the exciting and touching moments of the Olympic Games on the major TV channels, a series of marketing activities are going to be staged with the Olympic signs, and that will also become the theme of car marketing in the second half of the year.