In the "two dollar economic phenomenon" of China, the standard of success or failure of marketing is often regarded as the profit and loss situation of enterprises. The new media is no exception. Under the "overheated" capital investment, many media only pay attention to the "money collection" and listing, failing to put the long-term development of enterprises and the interests of the audience straightened out. This way of growth is obviously unfavourable.

The endless development of new technology and new equipment has injected infinite vitality into the advertising media industry. As the vanguard of the new media, media technology is playing an increasingly important role in the new media industry chain. As a professional supplier of liquid crystal new media equipment, Xin Xin Yi Electronics has broken its ground from "media manufacturing" industry to "media creation" industry. It tries to create value for customers on every chain in the customer circle with the marketing thought and action of product power, technology superiority and humanized service, and actively conceive the future for new media.

Throughout the 360 degree service

Since 2003, with the reputation of the company, we have realized the broad development prospects of the liquid crystal media market. We have set up a project group quickly, and have put forward two concepts: "rural sub group" and "brand window". The former mainly aims at the market of the two or three tier cities outside the first tier cities, aiming to build up the local advertising people in the two or three tier cities and even the rural areas. The latter market is locked into a well-known brand, and the enterprise can establish its own "network" through the interactive networking information system.

In order to develop the "rural sub market", the company not only pays attention to its own packaging and network promotion, but also has a special visit to the typical customers. It not only brings back a lot of valuable materials, but also learns rare and practical operational experience. After collating and processing, these materials are compiled into books. Such specialized "Encyclopedia" was born, and the updated content was released monthly. The humanized service made every salesman good at making customers. In order to stimulate the downstream customer value chain and let more brand enterprises recognize and trust the new LCD media, from the beginning of 07, the company held high the banner of building the enterprise's own "to" and began to expand the "brand window" customers. The team first summarized and summarized the brand advertising enterprises that put advertisements, and wrote dozens of project plans for different industries and different product categories, then conveyed them to the market or planning center of these brand enterprises, and drew inferences from the customers who had already traded, and analogized to related or similar brand enterprises. In this way, a set of project investment assessment and budget, site development skills and lease contracts, media reference prices, media packaging and image promotional films, customer classification and negotiation skills, machine usage and maintenance methods are included.

After four or five years of practice, the "multi screen" new media pattern with Chinese characteristics is becoming clearer. At the beginning of 2008, the company launched into the telecom, post, newspaper, banking and other industry customer groups. In order to enhance our customers' trust in us, we organized the new media DNA magazine with distinctive professional features with the New Media Research Institute, the outdoor Asia magazine and other professional organizations and agencies. Through the trial release of the fifth outdoor advertising conference, we played a good reputation effect among our customers. For the most difficult projects, the company leaders and senior technicians come to the front line and sometimes engage in public relations and initiatives for the government and the third parties. We have always adhered to the goal of "basing on direct customers and looking at the indirect customers" and carried out all-round and three-dimensional services. At present, the company has successfully developed the famous industry customers such as telecom, daily news, Xiaoxiang Morning Post, post office, post office and so on.

我們作為客戶價(jià)值鏈的中間環(huán)節(jié)，就像一座立交橋，把媒體客戶、企業(yè)客戶、消費(fèi)者，以及與媒體和企業(yè)相關(guān)的行業(yè)緊密地串聯(lián)在一起——我們?yōu)槊襟w主提供媒體設(shè)備，媒體主再把細(xì)分出來(lái)的一類人群的眼球資源賣給廣告主，廣告主投放廣告給消費(fèi)者收看，消費(fèi)者再與企業(yè)產(chǎn)生產(chǎn)品購(gòu)買行為，這是貫穿其中的一條線；為了使企業(yè)與消費(fèi)者之間產(chǎn)生更直接更深入的信息互動(dòng)，增強(qiáng)顧客的終端品牌體驗(yàn)，我們向企業(yè)提供了互聯(lián)網(wǎng)信息發(fā)布系統(tǒng)，企業(yè)把顯示器投放到專賣店、超市、商場(chǎng)等銷售終端，廣告主的信息與消費(fèi)者再度見(jiàn)面，這基本是客戶價(jià)值圈的另一條線；為了贏取媒體客戶與企業(yè)客戶兩大直接客戶的信任，我們把市場(chǎng)推廣力度主要集中在媒體和品牌企業(yè)的行業(yè)協(xié)會(huì)、會(huì)議和活動(dòng)里進(jìn)行公關(guān)和廣告，自上而下地把理念灌輸給客戶。 Through the creation of customer value at the first level, the modern enterprise spirit of multi interaction and "win win" has been gradually realized.

Product and technological innovation

Unlike traditional TV, the two purchase is different from that of the traditional TV. The attention of LCD media is mainly determined by the simultaneous interpreting of the boredom and the closed space. However, the pure advertising information circulatory is "creative fatigue" and "strong sense of beauty" even though the "crowd" is doing the advertising. To this end, we innovate in terms of product form and function.
Outdoor advertising people know that the form of media is an important aspect of the media to attract the attention of the audience. The LCD screen can not be separated from the striking and healthy characteristics of people in the living circle. Besides, through technical treatment and material synthesis, we have made every machine half the original thickness. The first toughened glass with high transparency and refraction is replaced by light weight aluminum alloy. Script src=>