Macquarie Appealed For Anta To Win.
The latest report from McGonagall's haircut shows that the initial rating for mainland China's sportswear shares will be reduced. It is expected that this type of stock will be more affected by the slowdown in mainland consumption than the department stores. Most mainland sportswear brands are expected to decline sharply in the second half of 2009, because retail business is heavily dependent on the third party distributors, resulting in a time lag in profits and a larger pullback rate than distributors / retailers.
But Macquarie said that to win in the down cycle and subsequent rise cycle, there is a need for strong popular brand awareness, stronger distribution control, more centralized supply chain and financial stability.
It is considered that Anta sports (02020-HK) is the only industry company that meets the above criteria, and is most conducive to the test of low tide.
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