Licensing time: 1995

In 1995, Fujian Lu You sporting goods Co., Ltd. began importing CIS system engineering to carry out scientific and systematic brand strategy planning.

Over the years, Lu you respected the scientific planning of the brand, relying on the corporate culture and guided by the market demand, established an information system, a technological innovation system, a quality assurance system and a service system with an integrated strategy, organized and integrated various resources in the open structure, and systematically grasped the relationship between the whole and the part, the internal and external, the long-term and the short-term, and so on, by virtue of the inherent advantages of running the fashion brand.

Brand strength

Through long-term brand building, Lu You has accumulated rich experience and has the excellent quality of becoming a strong brand.

Since 2002, Lu You has been awarded honorary titles such as "China famous brand", "Chinese famous brand product", "2004 national user satisfaction product", "Fujian famous brand product" and "Fujian famous brand".

Under the effective implementation of brand strategy, the development trend of enterprises has been steadily increasing. In 2004, the sales of Lu You company exceeded 5 hundred million for the first time, and brilliant achievements made Lu Yu become a "dark horse" of the shoe industry.

Brand observation

Society is changing and times are advancing. Lu You brand has entered a new strategic plan and a comprehensive rectification stage of brand image since 2003.

In order to speed up the reform of Lu You, in early 2003, Lu friends invited Adu, who is popular, to join the new generation of brand image spokesperson.

In 2004, Lu You also invited the mainland to display a "generation of beautiful eyebrow" portfolio for Lu Yu's new generation of brand image spokesperson, "Mei Mei" combination with Adu strong, in order to provide a steady stream of brand power to create first-class friends of Lu you.

In September 18, 2007, Lu You formally established a strategic partnership with the Tajikistan Olympic Committee.

As a sponsor of the Tajikistan delegation, Lu You will provide the Tajikistan delegation with all the sports equipment for the 2008 Beijing Olympic Games.

According to the insiders, the cooperation between China's sports brand and the foreign Olympic Committee has far-reaching significance for the development of the brand itself and the maturity of the sports industry in China as a whole.