As a downstream industry of polyurethane, its coverage covers many fields, including shoes, leather, fridge and so on.

In the current trade market in China, a large part is used for export, some of which even occupy the vast market abroad. However, in the face of the friction of China's foreign trade market in recent years, the strong influence of "made in China" has always been shrouded in the shadow of quality.

"Made in China" should not only be "very strong" but also "very good".

Take the export of China's footwear industry as an example, in recent years, the international community has more and more frequent anti-dumping cases against China's export footwear, and the EU's REACH regulations are a heavy blow to Chinese enterprises.

With the surge of international crude oil prices, the implementation of the new labor law and the increase of related production costs, the magic weapon that China has made to win the market at a low price will no longer work.

Therefore, it is the key to shift the focus to product quality.

This means that polyurethane, which is used as raw material for shoes, also needs new technological development and application development.

Obviously, in the process, the Chinese market has launched related research: Dow VORALASTTM renewable polyurethane has become the 2008 Spring outdoor shoe special material, water-based PU adhesive applied footwear industry, polyurethane used for sole anti piercing, textile structure has been patented, etc.

For those shoe companies that survived after the bankruptcy, upgrading of production technology and product value has become the only way to make up for cost pressures.

The direction of China's footwear exports will not change, but the shoe enterprises themselves need to be changed. The influence of China's "strong" will not change. What needs to change is to achieve its "good".