Since fifty years ago, advanced countries such as Italy, the United States, West Germany and Japan have developed sophisticated industries and capital intensive industries, resulting in a gradual decline in the labor intensive footwear industry. In view of this, some people in Taiwan have been exporting plants for export. At that time, besides the production and sale of plastic slippers sandals, they also used the shoes made of lefgrass grass and silkwire, so that the plastics industry in Taiwan was increasingly developed, and domestic rubber materials and substrates were abundant, thus promoting the booming development of the export of plastic shoes.

The export area is dominated by the United States, and it has also discharged the United States' restrictions on China and Korea in the past sixty-five years. The total number of sales is three hundred and seventy million kilo Wu Bai and Yu Wan Shuang. It enjoys the reputation of the kingdom of plastic shoes. After that, the influence of the US restricted market has not been able to effectively expand the influence of other markets, and the export volume has been slightly destroyed. The total export volume in the last three years has generally remained between 352 and 347 million pairs.

In the past fifty years or so, the export of plastic shoes can be said to be a completely unfamiliar new business. "Fuxin long company" and "new East factory" of South Asia plastics Co., Ltd. are the earliest manufacturers of plastic shoes exported to Taiwan. In fifty-four years, only a few factories in the far East, Great East, Xinchang, East and xingtai and so on. Only a few factories in the early stage of their pioneering work have driven Taiwan's export footwear industry to six and seven hundred factories, and enjoyed the reputation of the plastic shoes industry. At that time, the export volume of Taiwan footwear industry accounted for fourth of the total trade of the country, and these factories contributed greatly to the Taiwan shoe making industry.

Modern enterprises need to innovate in the fierce competition to survive. At present, the products produced by the general shoe factories are mostly designed or collected by foreign customers, which are currently popular in the world and provide manufacturers with imitation or production according to drawings or samples.

However, if the shoe making industry is in accordance with the long-term survival laws and regulations, this kind of slow slow production mode will gradually be unsuitable for the development of the shoe making industry in Taiwan.

The export footwear industry in Taiwan has been on the decline since the sixty-six year, and the total export volume has been decreasing year by year. The total sum and average unit price of foreign trade have increased, but it has been absorbed by the rapidly rising shoe material wages, so that the operators can not get a reasonable profit, resulting in increasingly difficult operation.

1. The rise of trade protectionism:

Since the United States first imposed restrictions on China and South Korea's non rafting rubber shoes in 1977, Canada, Australia, Britain, France and Ireland have followed the example in recent two years, making it impossible for them to grow effectively.

Two, international competition is fierce:

When I export the footwear industry under the restrictions imposed by the above countries, on the contrary, Italy, Philippines, Singapore, Spain, Rome, mainland Asia, etc., or by their low wages, produce large quantities of competitive sales, or make good conditions for the production of raw materials to become my strong opponent.

Three, products failed to upgrade:

At present, Taiwan products are badly affected by production technology, shoe quality and production equipment, so that they still remain in the stage of producing only medium and inferior products, and can not upgrade to produce advanced products.

Four, excessive market concentration:

Taiwan shoes have been exported for many years, and have been the main market in the United States, accounting for about 66% of the total output. Since the US imposed restrictions on China and South Korea, it has not been able to effectively develop other markets.

Five, machine equipment obsolete:

The export footwear industry in Taiwan is small and medium-sized enterprises, with short funds and difficult financing. After several years of recession, it is difficult to upgrade machinery and equipment, resulting in higher production costs and the difficulty of upgrading products.

Six, poor management of the battalion:

A number of businesses are still family businesses. Their organizations are neither sound nor modern, nor are they knowledge-based or scientific management personnel, so they can not reduce production costs and improve operations.

In order to effectively eliminate the external internal pressures and unfavorable factors faced by the footwear industry, and to break through the current difficulties and create a favorable future, it depends on the spirit of self-reliance and self-reliance among the whole industry of shoemaking, making concerted efforts in the following directions.

First, actively develop new markets:

In order to expand and persist in the countries or regions that have not yet imposed restrictions, the measures are widely used for exhibition, publicity and individual or group visits.

Especially in Europe and Japan, so that the market can be effectively dispersed.

Two, we need to upgrade our product quality.

In order to effectively enhance the quality and rank of products, we should start with cultivating skilled talents, developing high quality shoe materials, enriching quality control personnel, machinery and equipment, and upgrading machine equipment. Because of the wide scope involved, besides the joint efforts of the industry, the relevant operators and government authorities should help each other.

Three upgrading of machinery and equipment:

The old and new production costs and quality of machinery and equipment are enormous. In addition to the importance of the footwear industry itself and its full implementation, it is hoped that the government will formulate financing measures and incentives for the footwear industry.

Four improving operation and management:

To motivate employees to work with enthusiasm and professionalism, so as to reduce costs, stabilize product quality and improve performance depends on sound public.

(factory) organization, modern enterprise management knowledge and excellent leadership skills, and scientific management skills and so on.

All in all, we can recognize the current predicament in the community of knowledge, talents and shoemaking, and overcome all difficulties and make every effort to succeed.