The prosperous market of Spring Festival has made many businesses make a profit.

Shoes sellers are no exception. The Spring Festival is sunny this year, and the shoe market is even more popular. From the winter to the near future, the shoe market trend has been good. Many businesses have said that the sales volume of shoes this year has doubled.

Fashion shoes are new favorites.

Fashion shoes include not only boots, flat heels, but also high-heeled shoes, and the latter two are commonly referred to as single shoes in the streets.

In an interview, reporters found that fashion shoes were becoming the new favorite of young girls.

This type of shoes is still dominated by pointed and round heads. In terms of color, compared with brand shoes, the colors are daring, bold red, pink, blue, green, yellow, purple, orange and so on.

However, according to the relevant businessmen, the color most popular with consumers in the market is black, ivory and brown.

It is understood that the main consumer of this fashionable shoe is young girls over the age of 18, whose characteristics are more like dress up, like free to match clothing and accessories.

A girl who bought a single shoe in the fashion Gallery told reporters: "I especially like this type of shoes, the price is moderate, the choice of style and color is very large.

Since buying two pairs of riding boots, there is much less worry in matching clothes, because these boots are all popular this year, and they are very suitable for casual wear with shorts, skirts or Korean doll clothes, and they are all very good looking.

Brand shoes are still the main force.

During the Spring Festival, the sale of designer shoes is very good.

It is understood that as early as the beginning of February this year, Yihua department store set up a famous brand leather shoes special price field on the first floor, attracting many customers to come and buy, and every day there are 200-300 pairs of leather shoes sold.

Liao Shuxia, manager of Yihua general merchandise department, said that the special shoes sold in this special field are not only brand and multi price, but also fashionable. Many of them are popular this year, such as men's open line casual shoes, women's boots and so on, so they are very popular with customers and sales are good.

In the superior City department store promotional activities, "buy XXX to send XXX" is welcomed by many consumers.

According to the observation, many shoe brands on the first floor have price promotions, and some famous brand shoes are as low as 99 yuan.

According to a lady who is testing shoes with her daughter, the price of designer shoes is falling during this period, and buying at this time is more affordable.

According to the promoters of superior City department store, the consumers who go to buy famous brand shoes are over 25 years old. This group of people usually has certain economic strength, so it is not too difficult to spend hundreds of dollars on brand shoes.

Moreover, the main colors of famous brand shoes are generally not too eye-catching, which is more suitable for their working environment. The colors are black, gray, white and brown, etc. this season's new shoes are based on these simple colors, plus some colored crystals or gems, and the color is represented by dark green and azure blue. This gives the shoes the breath of spring, and makes the women who have them more mature and charming.