Quanzhou sports brand takes advantage of the Beijing Olympic Games and NBA's brand image building measures emerge in an endless stream. Among them, following the end of the "American Basket youth" audition rematch recently, Anta and the Chinese Basketball Association jointly organized the "CBA Anta Houston training camp". The first round of activity ended this month. PEAK and Beijing Municipal Education Commission and Beijing University Olympic Work Office held the signing ceremony of "smile Beijing" 2008 volunteers' civilized action cooperation partner at Beijing Jiaotong University, announcing the provision of clothing and equipment for Beijing university volunteers.

Expert analysis pointed out that Anta has contributed to the CBA league's external exchanges through its own resources, which can be used as a deep combination mode between the enterprise and the league, which is highly constructive.

And at the end of last year, after the partnership between PEAK and the NBA bucks, it was announced that the PEAK bucks basketball training camp would be established this year.

The industry believes that PEAK's support for Olympic volunteers' equipment, starting from public welfare, has different effects on purely commercial sponsorship activities, and can achieve better results in building healthy brand image.

On the other hand, PEAK announced that it would jointly work with the Beijing Municipal Education and Industry Commission and the Beijing Municipal Education Commission to jointly carry out the "rainbow 1+1 - our common growth" love assistance activities to send PEAK equipment to the students in the disaster area to express the love of PEAK for the reconstruction of the disaster area jointly launched by the Sichuan provincial education department.

Xu Zhihua, general manager of PEAK Group Co., Ltd., said that as the sole partner of the 2008 volunteer clothing industry, PEAK will serve the volunteers with good intentions, so that volunteers can receive and serve friends from all sides in good spirit.

"Whether it is sponsoring volunteers or helping the people in the disaster area to rebuild their homes, PEAK will make its due contribution, which is the social responsibility of every ethnic enterprise."

He said.