The Olympic Games opening ceremony has entered the countdown of the month, and the world record is being broken.

The world record for women's 100 meter backstroke was broken in two minutes in two minutes in July 2, 2008's US swimming Olympic trials.

The coach of the US swimming team even predicted that 18 world records would be broken before the competition, because the players wore fourth generation Speedo LZR.

Since May, Nike, Adidas and Lining have launched three national sporting goods products in the Chinese market.

All of these costumes, with no exception, regard technological innovation as the main brand.

Adidas is an Olympic partner, Nike sponsored 22 national teams, and Lining's 4 gold medal "dream team" won the total number of gold medals, more than half of the total number of gold medals of the Chinese Olympic team.

In addition to three major clothing Sponsoring Firm, some sports apparel companies that have an advantage in certain fields are also getting a slice of the cake.

Once a "gown" has an extraordinary ability to assist, athletes will not hesitate to risk offending the name of Sponsoring Firm, but strive for results.

For example, now the sponsors of Japan are MIZUNO, Desanto and Alex, but the 25 year old Japanese swimmer Kosuke Kitajima has asked to wear Speedo to win good results, and his demands have been met.

Just because athletes have the right to choose what kind of clothing competitions they are wearing, designers of major apparel Sponsoring Firm usually ask athletes' opinions before designing clothes.

Sportsman's participation in athletes' comfort, athlete's personal habits, support for games, comfort and even color can be played by athletes.

Lining's designer before designing diving suit, Guo Jingjing made it clear that she did not like green.