In this era of pluralism, multidimensional and resource sharing, in 2006, three Sida (Fujian) Shoes Co., Ltd. and Tencent Inc met on the surging market tide and jointly founded the "Q-Sport" fashion sports brand.

As the first fashion sport brand benefiting from the Internet, Q-Sport brand has been looking for a marketing mode that fits the young people.

08, Q-Sport puts forward the concept of "Q customer" target consumer group based on the brand declaration slogan of "Q customer commune and cool road", and launches an activity marketing form combining network and terminal in view of the lifestyle of Q customers, and tailor a unique entertainment marketing mode for Q customers.

From 07 to 15 2008, 2008, 15, Q-Sport and Tencent joined hands again, relying on the advantages of Tencent to spread platforms and huge user resources, and began the next stop of Q-Sport network marketing -- Q-Sport's first frenzy of network robbing activities: "I will win", and the activities adopted online (QQ official website) offline (terminal store) linkage promotion strategy.

Immediately, QQ Red Diamonds, QQ dolls, Q coins, activities commemorative T-shirts and other treasures will be assembled online, together with the "I ?!" Fashion Festival.

As the first online fashion sport brand in China, Q-Sport's interactive activities aim to enhance brand positioning and infuse new strength into brand development, making Q-Sport a strong brand leading fashion movement and young people's pursuit.