In the global footwear industry, China is undoubtedly the most powerful legion, because in the global annual output of 15 billion pairs of shoes, the "made in China" has more than 10 billion pairs.

However, in 2008, the unique Chinese footwear industry started a new fission. In the international trade barriers, RMB appreciation, raw material prices and labor shortages, especially the implementation of the new labor contract law, the Chinese footwear industry, which has been in a strong position, is facing severe challenges and tests.

The pfer crisis of China's footwear industry and the urgency of industrial upgrading, and how the new pattern of global footwear industry has changed, has become the focus of attention of the global industry.

China's footwear industry has a long history. With the tide of reform and opening up, China has taken the pition from the international footwear industry to the world's largest footwear production center and sales center. It has formed a very perfect industrial chain and industrial development platform, and has basically occupied the middle and low end shoe products market, so that the traditional shoe making countries such as Italy, Spain, Portugal and so on have abandoned the low-end market, all of which have shifted to high-end market, and the footwear industry in South America's Brazil has begun to turn to high-end market.

This is a trend of international industrial development.

China's shoemaking is mostly concentrated in the southeastern coastal areas, and now it is also facing the problems of rising labor costs, tight electricity supply, rising raw material prices and stringent environmental requirements. Some shoe factories (mainly large factories or non-standard small factories) are faced with the choice of shutting down and shifting, and some shoe factories are closing down or moving to other places.

The competitive advantage of China's footwear industry is obvious, but how to adapt to changes in the international market and domestic environment, grasp the market development opportunities, is also the reality that the industry has to face.

According to the analysis of relevant experts in the industry, the development of China's footwear industry will inevitably move from the low-end market to the high-end market, and from quantity to quality and efficiency. Upgrading and upgrading of the industry will be the way to go. Therefore, in terms of quantity, the production and export volume of China's footwear industry may decline in the future, but the quality will be improved, and the price of products and the total value of exports will continue to grow.

Second, the industry pformation and pfer of China's footwear industry is the trend of the times. Some enterprises with strong innovation and standardization will move towards the road of industrial upgrading. Some enterprises that rely on the cost of production will be pferred to the mainland where the cost of production is more advantageous. For example, the footwear industry in the Pearl River Delta of Guangdong has begun to shift to the relatively backward areas of the East and West wings, and the footwear industry in Wenzhou has shifted to the western region.

Third, the industrial layout is more reasonable.

After the big reshuffle of industrial adjustment, the industrial layout of China's footwear industry will be more reasonable.

For example, the footwear industry in Guangdong's Pearl River Delta will form a new pattern. Dongguan will form the international middle and high-end shoe products processing base and the international shoe industry headquarters base; Guangzhou will form the exhibition center and R & D center of the international trade center of footwear and shoe materials; Huidong will form a middle and low fashion women shoes production base; Heshan will form a medium and high class men's shoes production base; Chaozhou and Jieyang will form an export base for craft shoes processing.

And Fujian Quanzhou Jinjiang area forms the global sports shoes production base; Wenzhou forms the middle and low class men's shoes production base; Chengdu forms the middle and low grade women's shoes production base.

Fourth, the domestic market continues to expand. China itself is a huge consumer market with a population of 1 billion 300 million. At present, China has only 1.7 pairs of shoes per person per year. In the next few years, China's per capita consumption of footwear has increased to 3-4 pairs. It is entirely possible for China's powerful shoe making enterprises to improve their product design and independent innovation capability, to establish, cultivate and develop their own brands and establish marketing channels in the domestic market, so as to better expand the domestic market.

Fifth, create a brand and expand the international market.

Chinese shoes occupy an important market share in the international market, but brands are not Chinese enterprises. Most of them are processed and OEM. With the adjustment of industrial structure and the intensification of market competition, China should speed up the creation of its own brand and marketing channels in the international market, gain more profit margins and create greater industrial advantages.

The future development goals of China's shoemaking industry should be the internationalization of the industry and the globalization of the market.

In the game with the world footwear industry, if China's footwear industry can base itself on the domestic market, ensure the survival and development of the industry, and develop the global brand and pipeline, occupy the international market space with the advantages of long sleeve dance, and realize the sustainable development of the footwear industry, China will not change as the center of the global footwear industry, no matter how the industry is pferred, it will also be pferred and developed throughout China.