In order to welcome the 2008 Olympic Games in Beijing, Adidas's first global brand Center settled in Sanlitun, Beijing. In July 5th, 00:00 officially opened.

The Adidas brand center displays the latest retail store image of the brand, bringing together Adidas's two largest product series, the sports performance series and the sports fashion series, including the Originals classic series and Y3, in the same store, which greatly enriched the consumer's shopping choices.

Located in the newly built Beijing Sanlitun shopping center, the Adidas brand center has four floors, with a total area of 3170 square meters. This is also Adidas's largest retail store in the world.

At the opening ceremony, the stars at the opening ceremony took the lead in experiencing and demonstrating all the interactive areas in the store: Gao Min, the "Diving Queen", took the "Mi Coach" core technology experience area, demonstrating that MI Coach helped customize the professional sports training program through personalized means; Luo Xuejuan, the gold medal winner of the Athens Olympic swimming gold medal, showed the high-tech products specially designed by Adidas for the 2008 Olympic Games in Beijing through the interactive device in the Olympic brand release area; NBA star Gilbert Arenas kicked off the roof basketball court.

As the climax of the opening ceremony, a great show featuring the world famous model Rhododendron and Mo Wan Dan, entertainment star GUI Lun Mei and Joseph Cheng guest stars has shown the charm of Adidas's different brand products.