The 2008 second Guangzhou international footwear exhibition, with the theme of "gathering fine products, focusing on the industry, highlighting the brand and promoting fashion", was solemnly opened today.

China shoes net participated in the event as media.

The future focus of China's leather and footwear industry is to improve the global position of China made and establish a good image of "made in China" among consumers. The organizers will continue to expand the "fashion focus" as a platform for the brand communication of leather and footwear industry, and provide a broader stage for the market development and brand influence of leather shoes industry.

The exhibition ended the mixed exhibition of finished products and many equipment and materials manufacturers, highlighted the professionalism of the "fashion focus", and provided a professional platform for the promotion of many finished products enterprises. Because the first exhibition venue was limited and the exhibition was not familiar with the promotion form, many brands such as red dragonfly, BELLE, Saturday and other industry giants publicized their enterprises and brands in the form of spot advertisements.

This event has been attended by more than 100 famous brands including Hush Puppies, St Paul, Pierre Cardin, noble step, Bobbi, Joel Dan, Bo Xi, special road, jazz, Danny, folio, iscar, English, Bate, AOKANG and so on. The organizing committee has attracted more than 12000 professional buyers through powerful and effective publicity, including more than 300 shopping malls in more than 20 provinces and municipalities, 8000 professional agents and 1800 international buyers in more than 20 countries. It provides a good opportunity for enterprises to enter large department stores, find affiliation agents and export trade.

The exhibition has the advantage of heaven, earth and sky.

1. Guangdong is China's largest leather production base and Trade Center. China has exported 3 billion 500 million pairs of shoes, total value of about 8000000000 dollars, Guangdong accounts for 1 billion 900 million pairs, the total value is nearly 5 billion dollars, and its products are exported to more than 190 countries and regions in six continents around the world. For example, according to the global about 5000000000 population, 1 people wear Guangdong shoes every 2 to 3 people.

At present, there are many industrial clusters with considerable scale, such as Guangzhou Huadu Shiling, Panyu, Shenzhen, Dongguan, South China Sea and so on.

Two, as the capital of Guangdong Province, Guangzhou has become the footwear trade center of Southern China and even the whole country.

Dozens of shoe market in Guangzhou attract more businessmen from all over the country and around the world.

And the year of 5-7 month is the season for the brand enterprises to focus on order, so the so-called "thousands of merchants", so the choice of July in Guangzhou to hold this exhibition has a unique advantage of day and land.

Three, the exhibition will continue the first special venue of the first order that the exhibitors appreciate. This will enable exhibitors to directly face tens of thousands of professional distribution agents with less manpower and material resources and input, and to achieve twice the result with half the effort. Compared with the individual holding orders, the exhibitors can save a lot of money in the promotion of venues and so on, and the organizers' hand in hand not only reduces the cumbersome organization and preparation for the enterprises, but also ensures the professional audience and effect.

It is reported that the organizing committee has held a special forum on leather goods and footwear. The summit is a high-level dialogue between China's leather and footwear brand enterprises and the sales terminal - the resources of commercial department stores.

This forum will rely on the platform of the 2008 second international fashion exhibition on leather shoes, Guangzhou, focusing on the theme of brand and marketing.

This forum specially invited Mr. Li Guangdou, the first brand of Chinese brand, and Mr. Yang Bing, a marketing expert in China, to give a wonderful speech on brand marketing, a general manager of department stores and a dialogue with the elites of the enterprise. The industry event is attended by hundreds of department stores, leather goods and footwear enterprises, and many media.

China shoes net will be followed up for more reports and more attention.