In every big sports event, every big sports company will start up and everyone wants to share a spoon.

And the opening of the Beijing Olympic Games is a good opportunity for all sports manufacturers to focus their attention on China.

Famous foreign sporting goods brands are building and expanding stores in China to enhance their popularity and attract Chinese consumers.

Jilin Huanyu Nike sporting goods Co., Ltd. head of the store, Ju Yin said:

We specializes in Olympic Games shops in major shopping malls.

All of them are Nike's Olympic products.

There will be shops like Eurasia, Zhuo Zhan and Yatai Fuyuan.

Let us know about the characteristics and culture of our products through the Olympic Games, and communication is a step closer.

Moreover, with the Olympic Games approaching, the sales of Olympic products of all major sports companies are also rising steadily.

Li Xiaojie, a shopping guide at Adidas Chaoyang store, said:

About 20%.

Because the Olympic style is relatively less than the ordinary one, and the limit is very much on this one.

Chinese sporting goods companies are not idle.

The Li Ning Co signed an agreement with CCTV sports channel: the hosts and reporters who broadcast programs and events from 2007 to 2008 need to wear Lining's clothing when they appear.

In addition, the Li Ning Co also signed an agreement with the Argentina Basketball Association, the last Athens Olympic champion, and the Spanish men's basketball team signed by Li Ning Co signed the championship at the World Basketball Championships held in Japan.

This means that the Beijing Olympic Games, the men's basketball Olympic champion and the world champion will all be dressed in the Lining brand's clothing, impacting the gold medal together.

Therefore, Li Ning Co Zhuo Zhan shop manager told reporters:

Lining's products this year are mainly based on some of the products that are symbolic in China.

For example, the torch and athletes like the Chinese Olympic Games.

The bag I have in my hand is a package designed according to the five fires, and some of the sports stars sponsored by Lining are spokesmen for shoes and clothes.

Through these, Lining, as a local sports company, hopes to contribute to the Olympic Games.

In addition, the Olympic Games have become a platform for companies to display new functions of their products.

The head of the Changchun store said that their company will launch a new clothing brand at the Beijing Olympic Games:

Our running shoes are made of special technology.

The special artificial leather is made from the combination of aminoguanidine and cool fat.

Compared with rubber, the bottom is lighter, more flexible, and has more traction on wetlands. It is an ideal marathon running shoes.

At the same time, these athletes are more suitable for training and warming up activities.

We are looking forward to being able to see the sponsors in the Olympic Games wearing this running shoes.

With the major sports companies spared no effort to promote their brand, people have more choices.

Ms. Jia, a Changchun citizen who is choosing sweaters, said:

I want to buy an Olympic shirt.

Now these sports brands basically have 08 Olympic merchandise, we choose to be more convenient, the choice is quite large.