Two months ago, the Singapore shoe brand Essex Walk set up a stronghold in the shopping center of Taipei, Taiwan. Because Essex Walk has a clear brand positioning, the fashionable and exquisite flags are taking the gorgeous quality route of high quality boutique women's shoes. In the Western elegance, the eastern aesthetics is merged. Although the price is between 500 and 3000 yuan, the elegant taste is very popular with the treasure island, which has caused Taiwan media to compete for a while.

It is said that "rich three generation", for a traditional industry, it is not easy to carry forward the three generation, and to go out of tradition based on tradition.

For people familiar with the shoe industry in Singapore, "Huanglong Ji" is certainly not an unknown name.

Family handicraft industry in 50s

First of all, from the start of business, the late founder of woodworking Huang Shilong and his wife, Luo you hao, learned to make heels in 40s. In 1952, the "home and factory two in one" family factory was set up in the vicinity of Nalu in the China town area, with an area of only 1500 square feet.

Over the past 70 years, the typical household handicraft workshop in Singapore in 50s has been passed on by three generations in the industry of "shoe making".

There are 4 brothers in the second generation of Huang family. Up to now, the second generation trillion Li, the old three trillion Hao, and the old four trillion yuan have been doing their jobs in the shoe factories since the young age. Among them, Zhao Li and Hao Hao have fully grasped the heel making skills handed down by his father Huang Shi Long, and are currently in charge of production and supervision at the factory. As chairman of the company, Huang Zhaoyuan, after graduating from Nanyang College of Arts, joined the company at the end of 70s and was responsible for the administration and marketing work of the company.

Huang Zhaoyuan said, Huang long remember that many years ago he lived there with his factory, where he was born and grew up. The small shoe heel factory carved his growth years and traces. After graduating from college, he never thought of applying for a job. Of course, he added directly to the company. At that time, he felt that the company founded by his father was a natural thing.

Rare is the third generation successor from National University of Singapore, Huang Peijian (40 years old), also known as Huang Zhaoli's eldest son. After a long time in the outside world, he returned to his ancestral home 10 years ago.

Huang Peijian said, "at that time, my father wanted me to go home and help. Because of his advice, I quit my old job."

In fact, the main reason may be, as Huang Zhaoyuan said, as a grandson in the family, Huang Peijian often went around with his grandfather in his childhood. He was deeply influenced by his grandparents' affection and affection. He had a sense of mission for his grandfather's hard work.