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Shoes And Clothing Brands Can Also Be Mixed Blood.

2008/7/25 15:41:00 10

Today, I saw PUMA and EVISU co developing jeans on a website. They were very cute. They also thought about the advertising cooperation between the big brands before their colleagues discussed.

For example, there is an advertisement, which seems to be a TV advertisement of BMW car. But in the beginning of the advertisement, the clothes on the characters appear, we can see a Nike logo obviously, and then comes the BMW.

Such a strong alliance, obviously faced with the same type of consumer groups, that is, the high-end elite.

I have heard before that the combination of brands is mostly mergers or mergers, such as SONY and Ericsson developing mobile phones together.

But now it seems that the independent two brands are facing hard competition in the same industry, so brands and brands are also eyeing each other with the same smell. They always play a clever game of different industry alliances. One can add fresh ideas to the design. Secondly, there are many topics to be promoted in marketing.

But I think there must be a principle in this.

First, the status of the two brands is the same. If it is not the same type, for example, they are all sports, or complementary, such as Nike and BMW, but in any case, the two brands are equal. If a big brand, a small brand, it is obviously a small brand.

The two is that the two brands have the same temperament. If one is a street style dress, the other is a business car. It is sure that there is no call between them. This seems to be a bit like a love affair.

The three is to fully integrate the advantages of the two brands to better promote their "children".

If a brand has a more loyal and fixed consumer group, and another brand has a strong sales network, it can make full use of its advantages to win double benefits.

But the "marriage" between brands also seems to have risks. If the "emotion" is not stable, it is still not enough tacit understanding.

There are differences, whether their consumers can accept or not. I think they are more critical. Others are the two internal things of their husband and wife.

Below is a brief introduction of the simple and beautiful trousers in the above picture, and I don't know where to sell them.

In sports goods and jeans fields, PUMA and EVISU each have a long history of cooperation. In 2002, the two brands had co worked out the limited amount of shoes PUMASuede, and the market reputation and sales performance were good. This year, two brands of young people attached great importance to cooperate again, launched the PUMAxEVISU jeans series, and reproduced with the slogan of "TrueLoveNeverDies", symbolizing the design of two brands.

The "TrueLoveNeverDies" jeans series extends the brand spirit that EVISU always sticks to in detail handling and integrates into the unique street breeze movement elements of PUMA.

The most tempting reason to buy a collection is that the seemingly simple jeans can be seen everywhere in the recognition design, including the famous EVISU seagull logo for the first time in the powder green production, which has strengthened the recognition degree. The blue line on the sea gull mark will hide the PUMA scimitar. It shows the hybrids. The specially processed PUMA Scimitar and articles will become more and more obvious after being washed many times, and it is absolutely exquisite.

In addition to this, EVISU first abandoned the usual coffee color cards for the sake of this cooperation, switched to the white cloth brand, and made a button with double brand names, a red heart shaped pin with two brand names, and a pink and pink double line (pink PUMA, pink green represents EVISU), which made the whole jeans more colorful. Everything was done to show the significance of the cooperation between EVISU and PUMA again, and once again told the consumers the basic tenets of "the details are worth more fun".

"TrueLoveNeverDies" series jeans are of boys and girls respectively. Boys have loose, boots, navy and basic money. Girls have three kinds of straight tube, basic and fit. Each of them has two classic blue and Retro Blue systems.