Fundamentally speaking, the competition of footwear industry is determined by the relationship between supply and demand at this stage.

Due to the low entry threshold of the footwear industry, a large amount of capital has entered the industry and increased competition among peers.

At present, the characteristics of footwear industry are as follows:

     一、競(jìng)爭(zhēng)企業(yè)激增，市場(chǎng)嚴(yán)重飽和：

How many shoe factories and how many shoe stores are there in China?

I am afraid the experts from the National Bureau of statistics are all having a headache.

The industry also has a joke that if the shoe factories in China are shut down for two years, it is estimated that the Chinese will not worry about wearing shoes.

There are many shoe enterprises and saturation of the market.

     二、牌意識(shí)與日俱增：

Walking around the street at random, the brand that consumers are carrying seems to be familiar. It's not on TV or in magazines.

It is an indisputable fact that consumers love famous brands.

For the charm of famous brands, shoe dealers also have deep feelings. Choosing a brand is like choosing a wife. It's easier to make a living. There's always an invisible hand behind you to help you.

Three, the flattening of the channel is irreversible and dealer status is marginalized:

In the old circulation system, the disadvantages of various sections and long routes are being corrected.

Some strong shoe enterprises have begun to build provincial branches themselves, or even self retailing.

In the field of product marketing, the ideas of manufacturers gradually become clear and play a leading role, and the status of shoe dealers is becoming increasingly marginalized.

      四、大型零售終端不斷涌現(xiàn)，擠壓鞋業(yè)經(jīng)銷商生存空間：

Under the background of China's entry into the WTO, foreign capital retail giants are very aggressive in taking up capital and running horses, and there are a number of domestic retail enterprises, especially department stores, which have made great progress through standardized management and capital listing. In addition, large scale private shoe retail terminals are emerging at all levels of the market. They mostly use "certain shoes city" as their own.

The emergence of these large retail terminals, to a large extent, hampered the footwear dealers, enhanced the power of the retailers and distributors, and squeezed the living space of the shoe dealers.

Five, improving the level of management has become a top priority.

Objectively speaking, the development of shoe dealers in China is uneven at the present stage. A group of dealers with ideas and consciousness are rapidly becoming bigger and stronger, and become a force that the market can not underestimate.

But most shoe dealers are still at a low level of development. They are not aware of new ideas, unclear ideas, poor funds and poor management, which have greatly hindered their growth and development.