Following the Flavour of The World, Adidas Originals has launched the Sound of the City series with the classic brand of the five Urban music, leading the world to enjoy the music culture of the whole world, and jointly interpret the spirit of "spirit".

Adidas's "voice of the city" sports shoes

The five major Urban music brands and personages co operating with Adidas Originals are Reggae's famous brand Tuff Gong and music Godfather Bob Marley from Kingstown, Jamaica; the classic jazz brand Blue Note from New Orleans; the soul music professional representative from Detroit Motown; the hip-hop soul character Jam Jam from New York Queens; the independent brand name of Memphis and blues.

Adidas's "voice of the city" sports shoes

Adidas Originals traced back the history and stories of their Urban music types and their birth cities, inspired by the design of the "Sound of the City" series in 2008.

This series of distinctive local cultural characteristics and life stories of famous characters are used as elements to redesign Adidas Originals classic shoes and clothing, and to pay tribute to these five music brands and birthplaces which have far-reaching influence on Urban music.

Adidas's "voice of the city" sports shoes