Many enterprises are now engaged in B2C e-commerce websites, which are good things for enterprises to face end customers through the low cost of the network.

A lot of people want to think about it and do it. If they fail, they shout, "heaven is killing me, not the crime of website."

What is the truth?

What are the key points in building B2C e-commerce website?

Here, I would like to share it with readers.

    關(guān)鍵點(diǎn)一：策略 

Strategy must be on the right track.

Specifically, the strategy has to answer four basic questions: first, what is the positioning of the website?

What is the product line?

How about the cash flow?

Two, what is the function of the website?

What is the price level of products?

Three, what is the link of continuous promotion?

Four, how to channel?

How to control costs?

How to implement management?

These problems should be analyzed in both macro and micro aspects.

    關(guān)鍵點(diǎn)二：人才 

With the strategy, we should have the right talents to do it.

A wise man is a good minister, a wise man and a good king.

How to select and employ people after strategy is the key to success or failure.

A good strategy is zero if there is no suitable person to do it.

This is divided into three levels, the first level is the selection, the second level is the use of personnel, the third level is the promotion of people.

Many people do not choose the right person. Many of them will not be able to use the right person and retain the minds of their talents. Many of the candidates have the right space but no room for talent development and improvement. The final result is the defeat of Wujiang.

    關(guān)鍵點(diǎn)三：整合 

In the era of electronic commerce, the strong flow of information and the speed of logistics and the brutal flow of cash flow combine to urge e-commerce enterprises to learn to integrate.

Integration is divided into three levels, the first level is the integration of products such as suppliers, the second level is the integration of logistics providers and other processes, and the third level is the integration of key talents in the industrial chain.

    關(guān)鍵點(diǎn)四：虛心 

Be modest.

I have met some people who aspire to engage in B2C e-commerce. Some of these people are modest, some of them are arrogant, and those who are modest are not necessarily successful, but those who are blind are failures.

There are a variety of manifestations of conceit. One of the manifestations is self conceit. Except for oneself, the following persons are all fake. Everything is wrong. Everyone else is wrong. When others insist on their views and their own differences, they can not stand it. Such a type of supercilious person can be called a dumb type.

Of course, responsibility for things and responsibility for people.

The two form of expression is to pretend to be ignorant, not to have an open-minded study of any industry, to have no careful analysis, to understand a fur, to shout loudly, to show off everywhere, to know that failure has not been recognized.

The third way is to feel that you are the cleverest in the inner world, the modesty on the surface, and the lack of inner feelings.

    關(guān)鍵點(diǎn)五：心態(tài) 

Mentality must be better.

Do not feel a B2C project because it is an investor, is the key person, disdain all the signboard to the collaborator, the inner world thinks, oneself is BOSS, the family is a part-time job.

In this way, the death of B2C will be even more serious.

In 2008, for example, there were nearly 90 enterprises registered in Shanghai in 2008.

Ten years ago, a mobile phone and a small boss were also valued by the society at that time. It was a symbol of identity and psychological advantage.

Today, you spend thousands of dollars to register a small company, and you have no difference from the social status influence brought by a mobile phone. 18 million people in Shanghai, nobody cares if you are the green onion.

So the mentality must be better. We must have a cooperative mentality and work together with people to do something valuable to the society.

Your mind is lowered, and things are 70%.

    關(guān)鍵點(diǎn)六：現(xiàn)金 

Everything is carried out in cash flow.

Not to mention here, the chain of funds should not be broken, which is the key to living.

Not much.

    關(guān)鍵點(diǎn)七：信用 

Engels said that the development of capitalism in commercial society is not capital but credit.

Behind the credit is influence.

People who have read history should know that during the Warring States period, the great army of the Qin Dynasty killed 400 thousand people in the White army pit and buried them in the army of Zhao. They were very happy from the military point of view. They were very stupid politically, strategically and farsighted.

Who will dare surrender to Qin in the future?

If you do not surrender, you will die, surrender or bury yourself. Just fuck it up.

It has brought strong influence to Qin Yitong, and it is resistance.

Later, when Qin was founded for fifteen years, it was destroyed. The burning of the peasant uprising at the end of Qin Dynasty was proved by the burning of the house in March.

The credit of e-commerce websites has always been a bottleneck. After third party payment, there are still many bottlenecks.

The core is credit.

    關(guān)鍵點(diǎn)八：尊重 

In cooperation, we must respect suppliers, internal staff, customers and competitors.

Those who do not know how to respect will be destroyed sooner or later by the opposing forces that have accumulated for a long time.