"In July 31st, the diamond cup basketball tournament sponsored by PEAK was officially launched. This is the final warm-up match for the Chinese men's basketball team before the Olympic Games."

After sponsoring the Stankovic cup intercontinental basketball tournament, PEAK's basketball road has not slowed down. As PEAK general manager Xu Zhihua hopes, Chinese sports brand is making the final Olympic Games. "Entering the August, the audience's attention will be placed on sports competitions, and we will not let go of any carrier that attracts the audience."

Sponsorship of various warm-up matches

"Adidas is a global partner, Nike is a sponsor of many national teams, and the two teams will take everyone's attention during the Olympic Games."

XTEP Marketing Commissioner Zhang Liang (pseudonym) calmly analyzed the current situation while accepting our reporter's visit. "But we did not have no chance to do well in marketing."

In fact, "curve marketing" is now popular in Chinese sports brands.

"A year ago, we chose to sponsor the team. Now we value the sponsorship of all kinds of warm-up matches, and those gold medals after the Olympic Games will be our spokesmen."

Zhang Liang told reporters that now is the time for various warm-up matches.

In July 31st, after the successful sponsorship of the cup, PEAK, known as basketball expert, chose to continue sponsoring the diamond cup with Chinese men's basketball team.

"Many enterprises have no counter-offer on 800 thousand yuan's main sponsorship fees. Compared with Adidas, such a cheap price can bring so many people's eyeballs.

It's worth it! "

Diamond cup organizers told reporters.

Scramble for second tier teams

By contrast, some special sponsorship can attract people's attention.

In August 2007, "PEAK" and the Iraqi Olympic Committee established a strategic partnership, PEAK group will sponsor the Iraqi Olympic delegation to Beijing costumes and fees.

On the podium of the Beijing Olympic Games, it is not uncommon for foreign athletes to receive awards in Chinese brand clothing.

In addition to sponsoring the Iraqi delegation, PEAK is a sponsor of Australia's men's and women's basketball teams; "Kang Tai" is a partner of the Lithuania Beijing 2008 Olympic Games; XTEP not only provides sports equipment to Belarus delegation, but also provides a prize for medals players outside its national awards.

Peep at the "gold medal" endorsement

"We prefer to do curve marketing. After all, the number of sponsors is limited, but the cake of the Olympic Games is huge."

The head of sports brand marketing is outspoken.

"During the Olympic Games, many non Olympic sponsors have fewer opportunities to play, so they are aiming at the marketing market after the Olympics."

Correspondents told reporters that in recent years, many enterprises that had not previously involved in Olympic marketing have sent teams to Beijing. "They will focus on tracking those who are likely to win gold medals. Once they win the championship, they will sign exclusive endorsements and promote them after the Olympic Games."

There are various signs that the "post attack" has become the unanimous choice of sports brand enterprises that have not yet had time to catch the Olympic marketing ship.

Market information shows that Jin lake, del Hui and others all have plans to impact the Olympic market.