The most recent month in July.

It has been said that the Olympic Games is a grand gathering of shoes, and a contest between high-tech shoes and big brand shoes.

The arrival of the Olympic Games has led to the enthusiasm of the national sports movement, which is undoubtedly a huge business opportunity for every sports brand.

In addition to some world-class sports brands, such as Nike, Adidas, and so on, the Olympic flag of Lining, Anta, XTEP, Xi long, and other major sporting goods brands in China are also beginning to show.

Although there is the existence of the "ban on broadcasting", that is, the Olympic marketing advertisement which will stop the invisible infringement during the period of advertising control in from August 1st to 27th, thus affecting the publicity of sports brand in July, but the curve Olympic marketing is better than before, which has no influence on the sales enthusiasm of the major sports brands.

The Beijing Olympic Games will become a "Longmen" of sports brand.

If the jump is successful, the enterprise will fly to the sky and achieve leapfrog growth. On the contrary, it will not escape the fate of the things in the pool.

At this point, when walking into the flagship store of every sports brand, consumers can see sports clothes or sports shoes related to Olympic Games.

Nike and Adidas's flagship store put the Olympic shoes and clothing in a striking position.

As the sponsor of the Olympic Games, Adidas is closely combining the highlights of the projects with clothing and sports shoes.

At the same time, Adidas will skillfully integrate Olympic themes into brand awareness, and will undoubtedly achieve great success in brand building.