With the improvement of people's living standard in recent years, the children born after 80s are mostly single children, so parents spend more and more on their children.

It is precisely this kind of psychology that has caught the parents. Many businessmen have shifted their profit targets to them, making profits by parents' affection for their children.

According to statistics, the number of children aged 3-12 years in China is about 230 million. According to the urbanization ratio of 45% at this stage, the number of children in cities and towns in this age group reaches 100 million.

This means that if the children consume 4 pairs of shoes per year and the average price of each pair is 40 yuan, the market will be more than 16 billion yuan.

Therefore, investment experts say that the children's shoes monopoly market has great potential and is now a rare blue ocean in the fierce market competition, and there is unlimited room for development.

In the face of such a huge market potential and lack of main brands in China's children's shoes market, foreign shoe companies are eyeing them. Some brands of children's shoes have stepped into the market of children's shoes in China.

The famous children's shoes brand twelve Bei, as a children's favorite brand of children's products, has landed in the Chinese market.

Twelve children's shoes are mainly sports, leisure and family culture, which fully embodies the concept of "all for children", which is made by famous children's shoes designers, specially tailored for Chinese children: to pursue perfection in a rigorous way: health care, comfort and breathability.

Expert analysis will herald a full-scale market war on children's shoes in China.

The market of children's shoes has always been one of the most potential markets in the shoemaking industry, and it is also a relatively special industry in shoemaking industry.

However, the proportion of children's footwear industry in the whole shoemaking industry is very small, and the phenomenon of brand loss is more serious. Building a strong brand represented by twelve shells has become a top priority for China's children's shoes industry.

In recent years, the consumption of children's shoes such as twelve shells has been on the rise.

With the further improvement of family income, the consumption demand of the children's shoes Market in China has shifted from the practical use of the past basic life to the pursuit of beautiful fashion. In some economically developed cities, consumers' demand for child shoes tends to be trend - oriented and branded.

Nowadays, consumers pay more attention to the culture of consumer products. When purchasing shoes, they pay more attention to brand and cultural connotation.

To a certain extent, consumption upgrading is a never-ending trend.

With the continuous development of corporate brand culture, its influence on consumption has gradually increased, which in turn has promoted consumer awareness.

Similar to other traditional processing products, China's footwear industry is still at the end of the industrial chain, and China lacks the control capability for the intermediate links of footwear distribution in the international market, and the establishment of the retail links network is still in its initial stage.

The low added value of export products and low output value of unit energy consumption compel China's shoe making industry to adjust its structure and change its original trade growth mode, thus winning the competition.