When the domestic industry began to remind China's independent brand to be careful of iceberg, the independent brand car has hit a wall. This is the European collision experiment.

The latest news is that brilliance Zun Chi has obtained a certificate from a Spanish certification body with two stars (actually one star and half), and they can sell it in Europe.

However, Mr. Yu, head of a Beijing consulting firm who opened up the market for Zhejiang UFO and Hebei double ring, said: "it's nothing. There are many Korean cars, and even mini cars in Japan can sell only one star."

Moreover, even if Chinese cars pass through the collision, there are environmental regulations and stricter pedestrian protection laws waiting for them.

Chinese car companies often suffer setbacks in overseas markets. Is there no suitable way to save them from "fire and water"?

The owner of China Automotive (Germany) Limited is an Italian, whose family has been selling Ferrari for many years in Europe and has strong strength.

"I look forward to acting as a vehicle for China, but FAW, SAIC, and Dongfeng, they say they don't need me," the company apparently exchanged with Chinese state-owned enterprises many times. Their arrogance is fresh, "including Chery, they despise me, but I can really help you."

In fact, there are a lot of brand agents in China's overseas car market. Why are they in the market?

First of all, the market is attracting. According to He Guohua, vice president of Brilliance Automotive, the price of a brilliance Zun Chi is about 21 thousand euros, while Junjie sells at 18 thousand euros, which is two times more expensive than the domestic price.

According to Liu Hongshan, general manager of Jiangling Lu, who was allowed to sell in Germany earlier, general European SUV is not less than 20 thousand euros, and only China's land breeze sells 17 thousand euros.

For European users, such a price can attract the attention of ordinary European families.

More importantly, the rebate space is large. Dealers in Europe, the Middle East, South America and other countries can get very preferential wholesale prices from Chinese people.

According to a Argentina reporter, the market price of the Oriental Son in South America can be sold to about $30 thousand, but the actual wholesale price may be only a few thousand dollars, and the dealer's profit margin is very rich.

In Egypt, Su Lianyuan, general manager of FAW import and export company in Tianjin, provided that the actual selling price of Chinese cars would be at least $2000 if the actual selling price of Chinese cars was $5000. If the domestic enterprises were to lower their prices, the price difference would be more than 3000 dollars.

China's independent brand is going to the world. It is difficult to rely on hard hitting.

Before we find a better solution, we should first find the right dealer in a down-to-earth manner. Only when we really go out can we have the opportunity to talk with the international market.