With the twenty-ninth Olympic Games being held in China, the major sports brands seize the opportunity to share the "big cake" of the Olympic Games, and the brand of sports shoes and clothing also shows "Eight Immortals crossing the sea" in the Olympic marketing tactics.

As a famous sports brand in China, double star, a national brand with deep roots in sports, is struggling to catch up with Olympic business opportunities.

After China successfully bid for the Olympic Games, the double star group has injected the idea of green, technology and humanity into the pulse of corporate culture, and has been extended to various links such as production, research and development, sales and so on. It has stepped up the introduction of high technology shoes, badminton shoes, football shoes, mountaineering shoes and other high-end footwear products, and double star "Dengfeng" outdoor sports goods and double star sportswear, such as double star basketball clothing, football clothes and entry clothing. It has built nearly 20 large-scale logistics platforms in the whole country, accelerated the construction and development of chain stores, and effectively promoted Sports marketing, and expanded the market coverage of the sports and leisure products of the two stars.

At the same time, the two stars also actively carried out Olympic sponsorship activities such as sponsoring the Olympic Culture Program "Olympic sailing", supporting the Chinese mountaineering team "walking with the Olympic Games, climbing the Mount Everest together", naming the "heart to heart sharing Olympic passion, the National Children's self painting shirt race" and other Olympic publicity activities.