During the Olympic Games, Chinese brands, which were widely exposed by domestic and foreign media, successfully launched the world-famous reputation, which is no longer the big predicament of the former market, but even low image.

Over the past year, China's exports have been repeatedly recovered by western countries such as the United States, making "China made" a haze.

Seth Grossman, director of brand communication strategy of Klan media, China's media operator, pointed out that many Chinese enterprises can get on the Olympic Games, not only expand their own market, but also enhance their popularity in the international market.

At the time when Li Ning Co was competing for the qualification of Beijing Olympic Games official sportswear supplier, although it was defeated by Adidas, the company still managed to win sponsorship of four Olympic teams, such as table tennis, diving, gymnastics and shooting.

In addition, Lining also won the international sponsorship of the Olympic teams of Spain, Sweden and Argentina, the men's basketball team of Tanzania, the Tanzania track and field team, the marathon and the American table tennis team.

Haier, the home appliance giant of the Olympic Games Village, is responsible for the association of all kinds of personal computers in the Olympic media village. It also occupies the landlord's advantage and is expected to greatly enhance its competitiveness in the international market.