With the Olympic Games going on like a raging fire, the movement of the Chinese people has reached unprecedented levels. Children are also wearing sports clothes, stepping on sports shoes and joining in the wave of sports.

Because sports shoes are very convenient and comfortable to wear, mothers are willing to buy them for their children, but many mothers do not know that because of the lack of national standards for children's sports shoes, some enterprises even follow adult standards to make children's shoes.

Due to lack of standards, the quality of children's shoes is uneven.

Experts say that unqualified sports shoes are not conducive to children's physical development.

In recent years, many shoe manufacturers have failed to produce green environmental standards.

These shoes that do not conform to environmental standards are caused by the use of inferior materials or even recycling of waste materials to create PVC bottoms.

In particular, with the sharp rise in operating costs, business profits have been further compressed. In order to reduce costs, some shoe companies have bought low quality raw materials and put them into production.

The sources of these materials are complex, which increases the risk of toxic and harmful substances such as heavy metals such as cadmium.

This not only seriously affects the service life of shoes, but also worsens the brand of shoe manufacturers, and harmful substances also cause harm to human health and cause serious pollution to the environment.

In order to reduce or even eliminate environmental problems, shoemakers in recent years are committed to developing environmentally friendly footwear materials and making environmentally friendly shoes.

In the eighteenth Guangzhou international footwear, leather and industrial equipment exhibition, oceanic innovation, Dongfang resin, Nam Guang resin, Buli chemical and many other large shoe material manufacturers, have been playing the banner of environmental protection.

In addition, sniffing environmental protection business opportunities, many large shoe manufacturers at home and abroad have launched environmental shoes, which has created a new round of sales boom in the market.

In the face of this market phenomenon, children's shoes enterprises must take a very responsible attitude towards children's health and the determination to improve their products and make them perfect. Their products have won the recognition and love of many consumers. Their main products, "Twelve Bei" brand children's shoes, advocate the design concept of "the most comfortable", "the most healthy" and "the most generous". With science and technology as the guide, we design products suitable for children's growth, safety and health, and bring every child a "healthy, happy, fashionable and lively" childhood.

歐陸原創(chuàng)特色，以及高科技的減震器設(shè)計可迅速抓住人們視線，一股國際良品的童鞋購買態(tài)度在大眾心中激起層層波瀾，以往受制于價格不能為孩子選購國際品牌童鞋的苦惱在平價策略中得到化解，并且受新一代孩子家長迅速年輕化，時尚化的態(tài)勢所驅(qū)，在選購?fù)蟽A向洋品牌的思想變的異常強(qiáng)烈，他們在購買童鞋的態(tài)度上絲毫不含糊，他們認(rèn)為任何有失水準(zhǔn)的品牌選擇都是對自己孩子的一種不尊重態(tài)度，所以性價比高的國際品牌商品成全了他們的高標(biāo)準(zhǔn)嚴(yán)要求，可以看見商場里充斥著時尚媽媽為孩子挑選童鞋的時尚態(tài)度，她們的行動力以及購買力，為國際品牌童鞋在中國發(fā)展留下了攻城掠地資本的同時，“崇洋媚外”的嫌疑也呼之欲出，不過這種崇洋媚外因為有理有據(jù)而讓人無法苛責(zé)，它的有理有據(jù)就是“誰都希望自己孩子得到最好產(chǎn)品的呵護(hù)?！?/p>

At the same time, it also announces the psychological strategy of "winning the best for the best".

Therefore, if shoe enterprises want to develop in a long-term way, they must take full account of their social responsibilities and take the responsibility of environmental protection as their responsibility. They can not harm consumers and the environment due to temporary interests. At the same time, they should devote themselves to R & D and innovation mechanisms, improve their R & D capability and product technology content, and speak with excellent quality, so as to achieve "environmental protection" and "technology".

Only in this way can we get the favor of consumers and create our own century old shop.