In order to solve the outstanding contradictions brought about by the excessive domestic trade surplus, optimize the structure of export commodities and curb the implementation of the policy of "high energy consumption, high pollution and resource" products, the fur industry will inevitably enter the fast lane of creating brands under heavy pressure.

Shandong is the most densely populated area of mink farming in China and even in the world. In 2007, mink skin will reach nearly 30 million scale.

However, the breed of mink breeding in Shandong is too single. The key task in the future is to introduce the color mink varieties and aim at the world's mink power Danish development mode, and take the road of innovation, so that the mink culture in Shandong will have greater development potential, so as to maximize the brand effect of Shandong mink.