Following the price war, advertising campaign and brand war, how should Jinjiang shoe enterprises adjust their strategies?

Yesterday, the Forum on "new thinking of sports shoes technology development" sponsored by the national footwear inspection center was held in Jinjiang. How to increase the technological content and added value of products to consolidate and enhance the status of Jinjiang footwear industry in the domestic and foreign markets has become a hot topic of discussion on that day.

It is understood that the national footwear inspection center was approved by the State General Administration of quality supervision, inspection and quarantine in 2003. It is currently a key laboratory in the national level of footwear and shoe detection. It has the testing ability of textiles, clothing, toys and other related products.

The purpose of this forum is to work together to establish a public service and service technology platform in Jinjiang for the promotion of footwear industry upgrading and technological innovation in Jinjiang and its surrounding areas, and to contribute to the technological development level of sports shoes.

For this reason, the organizers specially invited experts and scholars from China Leather Industry Information Center, international biomechanics Association and famous universities in China to give lectures at the scene. More than 70 technical personnel and designers from Jinjiang footwear enterprises participated in the forum.