Material supply determines people's way of life, and people's way of life determines the survival of enterprises, and enterprises that stand the test of time become old brand enterprises.

Such as bee card sewing machine, butterfly sewing machine and so on.

Obviously, it can be seen that this is a time-honored brand in the eyes of the Chinese people. Before the reform and opening up, our country was short of commodities due to various reasons, and people's living materials were lacking. At this time, a very important part of people's necessities is "four big pieces".

Sadly, many old brands are running poorly because they can not meet the needs of people's lifestyle changes, do not understand the life cycle of products, have been holding products that have entered the recession period, and many foreign companies have become world-renowned brands because they can continuously provide products that satisfy our living standards.

The value of old brand assets is that they have provided quality products and services for people's lives, and become an important part of people's lives. They have wide recognition and brand loyalty in people's minds.

Nowadays, Chinese enterprises can not create brand names for enterprises. They can not think that they can bring large brand assets to enterprises. However, they should get consumers' recognition through high-quality products and services as well as brand loyalty of consumers.

Of course, we can no longer know the life cycle of products like the old ones. We must accurately grasp the changes of people's lifestyle and meet the needs of consumers' life change through continuous technological development and product development, and we will create famous brands in China with various marketing methods.