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Under The Plastic Restriction, Polluting Industries Have Washed Green.

2008/6/10 0:00:00 116

Polluting industries have washed green.



How to solve the contradiction between "green" and "green"?

The smart manufacturers chose restraint and convergence, and made some compensation in other production processes when the material could not be changed.



Like to peel off the fur of the animals for the rich fur carriers, such as LV, when they launch their own new models, they have to play with a group of animal welfare activists who are naked and claim "I prefer naked to fur".

In order to avoid this "noisy scene", as early as 2005, LV announced that it would rather delay the new shelves time, and also use the most fuel saving steamship instead of air freight.

The production process also completely excludes pollution glue, and paperboard packaging is also greatly reduced.

Sure enough, LV's fashion and fur department's performance increased by 10% last year, thanks to its strong "green washing" campaign.



    
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