In Guangdong, which accounted for nearly half of the total output of footwear products, the number of footwear export enterprises and the number of exports decreased significantly in the first half of the year. However, the export value and the unit price of exports increased by two to two liters, indicating that the order has been concentrated on large enterprises and the industry has been developing to intensive development.

The Pearl River Delta industrial structure adjustment is beginning to dawn.

Although the footwear industry is still not out of the "cold winter" period, foreign trade barriers, adjustment of foreign trade policies, appreciation of the renminbi, rising cost of raw materials and labor, lack of electricity, and environmental threshold are all serious constraints on the development of the footwear industry. However, the "performance" of the footwear industry in Guangdong shows us that industrial restructuring is not as terrible as people thought before.

Structural adjustment makes the stronger stronger, the weaker weaker, or even wither away.

The ancients said: a thousand sails on the side of the sunken boat.

Structural adjustment means a re shuffle of market share, and enterprises that actively seek market opportunities, improve product quality, create independent brands, and be good at internal and external marketing "two legged" walking enterprises become more powerful in the adjustment of industrial structure. However, enterprises that are not flexibly responsive, and have a closed business model are getting more and more difficult to survive. Finally, they can only get rid of the fate of being eliminated by the market.

In view of this, the structural adjustment of shoemaking industry has brought industrial pains, but also brought rare opportunities to enterprises, because China's status as the world footwear industry center is still solid, and the key is how to take advantage of the advantages and avoid disadvantages and seize opportunities.

We will gain more room for development by focusing on improving product quality and technological innovation capability, actively participating in the industrial division of labor and vigorously expanding the domestic market.

Therefore, in the face of this round of industrial restructuring, shoemaking enterprises have better attitude and improve their strength rather than complain and be confused.

It will usher in "spring" after "winter".

The same is true for other industries that are also in the process of industrial restructuring.