Under the guidance of the market, Shishi casual trousers industry has begun to march into the women's trousers Market in a planned way. Its style and style design, women's trousers production and distribution are all proceeding in an orderly way.

During the Haibo conference this year, some foreign businessmen joked to Shishi counterparts that "men and women are half the sky and Shishi trousers industry is on the other side". The Shishi casual trousers guild began to think about whether to develop the women's trousers Market. The guild will take this as an industrial development topic.

A theoretical research report was submitted very soon, and the conclusion is very clear. In the trousers industry, regardless of male trousers and trousers, there are similarities in their industrial form, there is room for development in the market, consumers have needs, and "bold attempt and careful walking" is the principle of exploration.

Under the introduction of the Shishi Industry Association, a member enterprise sent for a visit to the Xintang cowboy clothing association of Guangzhou.

The other side praised the Shishi Industry Association's cross regional cooperation, and immediately formulated a cooperation plan.

The representative of Shishi trousers industry has always opened the door of the design organization which has always been secret but not declared. During the whole process of visiting the production process, two key members of the chamber of Commerce have undertaken the task of docking with Shishi trousers industry.

In accordance with the consensus reached between the two sides, the design concept is put forward by Shishi side. Xintang comes up with the design plan and sample clothing. After feedback, modification and approval, it confirms the requirements of style, quantity, quality and delivery date.

Xintang regards the Shishi casual trousers as its own brand, and has set up a team of designers and two production lines to ensure the success of the cross regional industry.

The member of the Shishi shorts guild has chosen Shandong as the market area for the first time to test the water and trousers for men and women. There are more than 40 outlets in the province, including franchised stores, Direct stores, shopping malls, etc., and the agents and franchisees are in high spirits. The move is in line with the traditional lifestyle of Chinese consumers.

At present, the company has launched the women's trousers under the 30%% ratio.

It is estimated that the first batch of women's trousers and autumn wear will be officially launched on the market in September.

Shishi and Xintang trousers designers are working closely together, and the spring and summer wear of women's trousers is already being designed and proofed.

The positive significance of the docking of the Shishi casual trousers Association for testing men's trousers and trousers industry is not only limited to the expansion of industry and market, but is also the first time to be included in the scope of the subject research. The guild and the enterprise have hired senior theoretical research and practical planners to carry out a series of research work such as tracking, analysis and induction, and will eventually form research results for reference in the popularization and popularization of the whole industry in order to avoid detours and pay too much cost price.

Some people believe that whether this is successful or not is a pioneering undertaking of the Shishi garment industry on the road of reform and opening up.