Semir: 2008 Hu Runmin Battalion Brand List
In August 13th, the Hu Run Research Institute released the "Hu Run China brand list" for the third time in Shanghai. In the "brand list" sub list "2008 Hu Run min Ying brand list", Semir ranked fortieth in the brand value of 1 billion 800 million yuan, and its brand value accounted for 28% of its market value.
It is reported that the compilation method of the list is first to assess the market value of the company, including listed companies and non-listed company.
The listed company is the company's market value in April 1, 2008.
The market value of non-listed company is assessed according to the price earnings ratio of Listed Companies in related industries.
Second, the contribution of non brand factors is not included, such as the online game part of QQ and the financial part of YOUNGOR.
The third is to determine the brand value by using the market value of the company (excluding the contribution from non brand factors) by multiplying the brand premium ratio.
Quantitative and qualitative research methods are used to determine the specific value of brand premium ratio.
All the brands evaluated are owned by Chinese mainland companies and are directly oriented towards consumers.
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