In the first half of 2008, the export of Wenzhou shoes was still growing. The Secretary General of Wenzhou shoe leather industry association Xie Rongfang pointed out that the total export value of footwear products in Wenzhou from 1 to June this year was 1 billion 236 million US dollars, up 14.14% from the same period last year. The number of exported shoes was 267 million 576 thousand pairs, and the unit price was 4.495 US dollars per pair, up 15.38% over the same period last year.

Although two years from October 7, 2006 to October 7, 2008, the EU imposed a 16.5% anti-dumping duty on leather shoes exported from China, the EU's anti-dumping "big stick" could not stop Wenzhou's footsteps.

From 1 to June this year, the Wenzhou shoes exported to the EU amounted to US $416 million, an increase of 3.57% over the previous year, the number was 89 million 130 thousand pairs, down 8.9% from the same period last year, the average price was 4.61 US dollars per pair, up 13.5% over the same period last year.

Among them, the export amount of leather shoes was 94 million 40 thousand US dollars, up 0.39% from the same period last year, the number was 9 million 300 thousand pairs, down 14.76% compared with the same period last year. The unit price was 10.11 US dollars per pair, up 17.70% over the same period last year.

The subprime mortgage crisis in the United States has little impact on the export of Wenzhou shoes to the US market.

From 1 to April this year, Wenzhou shoes exported 12 million 926 thousand and 400 pairs to the US, amounting to $58 million 642 thousand and 500, up 28.05% and 25.91% respectively compared with the same period last year.

Xie Rongfang believes that although the US subprime mortgage crisis is affecting the export of Chinese products to the United States, Wenzhou shoes can still swim upstream and grow rapidly, showing the strong vitality and competitiveness of Wenzhou footwear industry.

It is understood that there are currently 2692 shoe making enterprises in Wenzhou, 789 of which are above Designated Size, and 20 billion 560 million yuan from 1 to June, representing an increase of 5.7% over the same period last year. Sales revenue reached 12 billion 360 million yuan, up 6.15% over the same period last year.

According to Xie Rongfang analysis, the total output value and export of the footwear industry above Designated Size in Wenzhou this year have declined to varying degrees compared with the same period last year. The total industrial output value has dropped by nearly 10 percentage points over the same period last year, and the export enterprises have fallen by more than 7%, and the EU has only maintained a 3.57% growth rate.

However, the value-added products of export enterprises are showing a rising trend. Both the leather shoes and the plastic shoes have reached the increase of over 17%. This also shows that the enterprises have actively responded to the EU anti-dumping and made great efforts to improve product quality and added value.