When athletes from all over the world gathered at the Beijing Olympic Games, Nike launched a super strong but lightweight and revolutionary new running shoes made of composite fibers, which could help athletes win Olympic medals.

Liu Xiang wore super lightweight boots at the Olympic Games, weighing only 214 grams per inch, and less than 2 microns in the vamp.

The main body of Nike's shoes for Liu Xiang is bright yellow with red decoration.

In addition to ultra light, running shoes are also integrated into many hi-tech hips. Sticky buttons and zippers are retained on the vamp. In order to better protect his right foot, the designer adds the thickness of the foam cotton in the heel position of his right shoe to lock his ankle.

This means that Liu Xiang's pair of boots will be the unique left and right spikes.

In addition, the flying men's new robe is 7% less wind resistance than the sports wear worn in Athens Olympic Games, which is equivalent to a sprinter's speed increase of 0.02 seconds.

Apart from material selection, designers have also made great efforts in tailoring, "zero joint" is the biggest feature.

In terms of design, the Chinese element is a highlight. In addition to using the colors of the national flag and the Terracotta Army pattern, the national costume lyrics of the National Anthem are printed on the inside of the sportswear, so as to motivate the athletes.

In August 17th, Boulter, a Usain Bolt, created an unforgettable miracle in the 100m flying event of the Beijing Olympic Games. In August 20th, at the magnificent nest, Boulter again won the gold medal in the 200 meter flying event. After the two match, he carried the golden puma running shoes in front of the camera, and made a publicity for the puma running shoes.

However, on the morning of August 18th, Nike's top Chinese promotional car, Liu Xiang, the world champion of the 110 meter hurdle race, withdrew from the competition due to Achilles tendon injury.

Nike is the largest sporting goods company in the world.

In order to keep up with Liu Xiang, Nike bought the full page advertisement of the English edition of China Daily and the full page advertisement of at least 7 Chinese newspapers.

The ad is written in this way: "love sports, even if it makes you sad," and use Nike's "Just Do It" as the end.

Now, Nike hopes that Chinese people should not blame Liu Xiang's Achilles tendon injury on Nike's new running shoes.