Under the severe export situation, many shoemaking enterprises, which have long focused on the international market, have put their eyes on the domestic market this year, and invested more technology R & D strength to meet the needs of domestic consumers, thus providing more fashionable, high-quality and affordable products for domestic consumers, thus promoting the upgrading of the domestic footwear market.

China is the largest footwear producing area in the world, but since last year, the situation of footwear exports has been grim due to factors such as appreciation of the renminbi, rising prices of raw materials, energy shortages and barriers to foreign trade.

In Guangdong, where footwear output is nearly half of that of the whole country, footwear exports have ended this year with rapid growth for the first time this year. For the first time, there has been a sharp decline. Compared with the decline in export enterprises and the number of exports, footwear exports in Guangdong increased in the first half of this year.

In this regard, Qiu Xiaoguang, President of Guangdong Footwear Manufacturers Association, believes that this is a good sign in the structural adjustment of the footwear industry, reflecting the acceleration of integration and intensification of shoe enterprises.

Wu Hang, Secretary General of the chamber of Commerce, said that under the severe export situation, enterprises that are good at developing domestic sales and walking on "two legs" are relatively less affected.

At present, China consumes nearly 2 billion 300 million pairs of shoes every year, and has become the largest consumer country of shoes in the world. Opening up the domestic market is very important for the survival and development of enterprises.

Chen oil is the head of a medium-sized shoe factory in Huidong County, Guangdong. Because it has always insisted on "two legs" walking, and domestic sales are more than export, the operation of its enterprises is not affected by the export situation.

Chen oil said: "the outlook is neither pessimistic nor optimistic. What is most lacking now is the marketing talents who are good at developing the domestic market."

Foshan Nanhai the Great Wall shoe industry Co., Ltd. is a large enterprise with more than 1000 workers. Its products are mainly exported to Europe and the United States.

Ling Sheng Miao, director of the enterprise, told reporters that the export situation is very severe this year, and the pressure on enterprises is very high. Besides adjusting its own unfavorable factors through its own adjustment, the company has also set up a development department to build its own brand and develop its domestic market. The products have been listed in China.

According to the person in charge of the Asian Exhibition Service Co., Ltd., at the China Dongguan international shoes exhibition and shoe machine exhibition held in late October, the organizers, as always, strongly invited overseas buyers, considering that many enterprises are paying close attention to the domestic market at present. They also actively attract businessmen from the important footwear production and marketing bases in East China, Southern China, North China and southwest China to visit and purchase, so as to provide more domestic business opportunities.

Guangdong footwear manufacturers will analyze, shoe companies compete for the domestic market, will greatly promote the domestic footwear market and international integration.

According to the insiders, more and more enterprises have begun to attach importance to enhancing the ability of technological innovation. Some enterprises have set up the R & D Center for shoemaking, and the footwear industry in Guangdong has begun to standardize the technology in the fields of finished shoes, materials and parts, shoe making equipment and so on. Enterprises are going further to specialized production, new technology, new materials and new technology will be more applied and developed in the shoemaking industry, which will promote the upgrading of the domestic footwear market.

Wu said that a large number of shoemaking enterprises are looking at the domestic market, and will further promote the domestic footwear market to further develop into fashion, quality and price concessions.