"If we want to do more, faster, better and cheaper marketing, enterprises in Quanzhou may be able to break away from the long-term path dependence and take the road of network marketing, especially for growth enterprises. Most of them are in a state of tight money and lack of liquidity."

Nowadays, the power of network marketing is being paid more and more attention by the spring enterprises. For example, the middle and high level representatives of more than 300 enterprises, including 360 degrees, Disney and so on, participate in the Forum on Internet marketing.

According to the statistics of the Quanzhou Municipal Development and Reform Commission, there are already 216 springs enterprises in Quanzhou, which have their own enterprise websites and homepages, and nearly 48000 products of 6821 enterprises are waiting for the "husband's family" on the Internet. This is enough for the spring enterprises to launch network marketing, among which shoes and clothing enterprises are the first Quanzhou industry to enter the era of network marketing.

On how to win more customers' resources, Li Zhiqi suggested that according to the brand 3 era propagation rule, enterprises should excavate the following keywords in marketing means: experience, precision, entertainment and interaction, which is especially suitable for food, beverage, cosmetics, shoes and clothing, and other consumer goods manufacturing enterprises.