The impact of Shantou

In order to adapt itself to the "external change", the industry has gradually changed the previous simple "export production" type of export oriented business mode, increased investment in R & D and product innovation, improved product quality and management efficiency, accelerated the renewal speed of the style, and adopted an active product launch method, which has made greater room for development and improved the viability in the predicament.

There are more than 20 thousand production and sales enterprises, of which more than 100 are invested in tens of millions of yuan, and more than 10 are over 100 million yuan. It is one of the largest and most concentrated sweaters and underwear production bases in China.

The export volume of accessories and accessories increased year by year, with an average annual growth rate of 26.6%, 6.6 percentage points higher than the average export growth of the whole city, and the proportion of total exports in the city increased from 15.6% to 20.4%.

Shantou city in the first half of this year

Exports of clothing accessories continued to reach US $407 million, an increase of 10.2% over the same period last year.

A major measure for enterprises to cope with their predicament.

Bo win Embroidery Co., Ltd. takes precautions, seize the opportunity to do a good job in product market positioning, instead of layoffs, instead of recruiting high-quality scientific research personnel and skilled workers, efforts to expand the market, improve marketing personnel responsibility system, stimulate staff enthusiasm.

Due to the formulation of the strategy ahead of schedule, the enterprise orders increased by 40% to 50% compared with the original ones.