In the face of adversity, we will never fear the competition of the coming year.

Right now, it's sweeping the globe.

Under the impact of China, many domestic shoemaking and other labor-intensive

Shut down and shut down.

The company is at risk and active attack. Recently, the international brand Leaveland trademark (maple leaf brand) was purchased from Italy and invested millions of yuan for the new development of a number of fashionable and colorful "Maple Leaf" casual shoes and garments will be listed in the near future.

It is a small well-known foreign trade shoe manufacturer in Gaoyou. Its products are widely exported to Europe and America, Japan and other international markets, and output value exceeded 150 million yuan last year.

With the pressure of RMB appreciation, substantial increase in raw material prices and rising labor costs, international market orders have shifted to Southeast Asia.

The main reasons are single market and lack of independent brands.

The chairman of the company said that if he could survive in the adversity of winter, he would never fear the competition of the coming year.

It was learned that the internationally renowned footwear brand Leaveland, founded in the 50s of last century and Italy, has authorized the production base in Fujian, China, to suspend the use of the brand because of poor management. It quickly contacted the trademark holders and negotiated for 400 thousand yuan a year to obtain the permanent right to use the Leaveland brand for casual shoes, bags and clothing in the Chinese market.

They plan to cultivate the market in 2 to 3 years, keep a firm foothold, and do a solid job in various basic work. When the economy is fully recovered, the Millennium shoe industry will usher in a spring of great development and rapid development.